Influential Woman · Career Coaching & Professional Development
Nicole Hicks
Career Ownership Coach, The Entrepreneur's Source
Bicknell, UT 84715
Her Story
About Nicole
Nicole Hicks is a Career Ownership Coach with The Entrepreneur's Source, where she helps professionals navigate career transitions with clarity, confidence, and intention. Whether someone is facing a layoff, burnout, uncertainty, or simply wondering if there's a different path, Nicole guides them through a structured coaching process to explore career options, business ownership, and additional income opportunities that align with the life they truly want, not just the next job.
Her coaching is rooted in experience, not theory. Before becoming a coach, Nicole spent more than 25 years in finance, credit management, and executive leadership, holding roles with organizations including Elite Roofing Supply, Allied Building Products, and Intermountain Wood Products. She earned her Bachelor of Science in Finance from the University of Utah's David Eccles School of Business and built a career centered on financial strategy, operational leadership, and helping businesses make sound decisions.
Nicole's perspective extends well beyond the corporate world. She has supported her husband's entrepreneurial ventures, launched a business of her own, and experienced firsthand what happens when a business is financially viable but personally misaligned. That experience reshaped the questions she asks today. Rather than focusing solely on whether someone can build a business, she helps them determine whether it will create the life they actually want. She believes the best decisions come from understanding not only the financial opportunity, but also the lifestyle, values, and long-term vision behind it.
Her own journey has reinforced that belief. After stepping away from corporate leadership, Nicole was able to devote an entire season of life to caring for her father during his battle with Parkinson's disease, something she recognizes would have been far more difficult had she remained tied to a traditional career. That experience, along with raising four children and building an intentional life with her family, continues to shape the way she coaches others to think beyond conventional definitions of success.
Outside of coaching, Nicole serves on the board of the Restored Heart Collective, supporting spouses of veterans through healing retreats and community initiatives, and as Treasurer of the Fremont River Back Country Horsemen of Utah, helping preserve public lands and trails for future generations. She and her family also operate an off-grid ranch in rural Utah, where they practice regenerative agriculture and continue building a life centered on stewardship, resilience, freedom, and purpose.
Nicole believes there is rarely a single "right" answer to someone's career. Her role is to help people ask better questions, challenge assumptions, and make informed decisions that align with who they are and how they want to live. Whether that leads to a new career, business ownership, or a renewed commitment to their current path, her goal is the same: helping people build lives they truly own.
Her Interview
Ten minutes with Nicole
01What do you attribute your success to?
My children have been my greatest source of inspiration. They challenged me to step beyond fear, redefine success on my own terms, and build a life that aligns with my values. More than anything, I want them to see that it's never too late to choose courage, pursue meaningful work, and create a life that feels authentic, not just successful by someone else's standards.
02What’s the best career advice you’ve ever received?
The best career advice I ever received came from one of my direct supervisors. He told me, "Never assume your job will always be there." He explained that even great companies are constantly looking for ways to reduce costs, and positions can disappear through no fault of your own. His advice was to live below my means, build financial stability, and never stop developing myself so I would always have options if life took an unexpected turn. That perspective has stayed with me throughout my career and is one of the reasons I'm so passionate about helping others create more ownership over their future.
03What advice would you give to young women entering your industry?
Take the time to truly understand yourself before making decisions that shape your future. Know your strengths, your values, and what success means to you. When you're clear on those things, you're far less likely to build a life based on someone else's definition of happiness.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges I see right now is that uncertainty is causing people to make decisions from a place of fear instead of intention. With layoffs, AI, and a rapidly changing job market, many professionals feel pressured to grab the first opportunity that comes along without taking the time to think about what they truly want. I encourage my clients to pause long enough to define their goals around income, lifestyle, wealth, and equity so they can make decisions from a place of possibility rather than scarcity. When people shift their perspective from "What do I have to do?" to "What opportunities are available to me?" they often discover options they never knew existed.
05What values are most important to you in your work and personal life?
Authenticity is the value that guides both my work and my personal life. I believe we're at our best when we're honest about who we are, what we're naturally gifted at, and what we truly want out of life. There will always be circumstances we can't control, but we can control how we respond, the choices we make, and whether we live in alignment with our values. I encourage people to trust the process, honor their strengths, and have the courage to build a life that feels authentic to them, not one that's shaped by someone else's expectations.
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