Nicole Laird

Nicole Laird is a seasoned sales leader with more than 15 years of experience driving revenue growth, building strategic partnerships, and helping businesses achieve sustainable success. Based in the Greater Colorado Springs area, Nicole has built an impressive career across multiple industries, including manufacturing, hospitality, retail, and business services. Known for her consultative approach and commitment to understanding customer needs, she has consistently exceeded sales targets while developing long-lasting client relationships. Her ability to combine strategic thinking with genuine care for her clients has made her a trusted advisor and top-performing sales professional throughout her career.

Most recently, Nicole transitioned into the hospitality and restaurant technology industry, joining SpotHopper to help local restaurants grow through innovative marketing solutions. Prior to this role, she spent more than three years in manufacturing sales, connecting manufacturers with major organizations such as NASA, Blue Origin, and TaylorMade through an end-to-end platform designed to create new business opportunities and accelerate growth. Throughout her career, Nicole has specialized in helping companies identify opportunities, streamline processes, and expand their reach, creating measurable value for both clients and organizations. While she originally envisioned a future in criminal journalism and law after earning her degree in Journalism and Mass Communications from the University of Northern Colorado, she discovered a passion for sales shortly after college and has never looked back.

What continues to drive Nicole is her passion for helping others succeed alongside her own pursuit of excellence. She believes strongly in teamwork, collaboration, and leading with kindness, patience, and integrity. Outside of her professional life, Nicole is an avid supporter of animal welfare organizations, including the ASPCA and several pit bull rescue groups, a cause that is especially meaningful to her as a rescue dog owner herself. When she is not working, she enjoys exploring Colorado’s outdoors, traveling, attending concerts, discovering new restaurants, and spending time with her boyfriend and her beloved dog, Ripley. Through her professional achievements and personal commitments, Nicole exemplifies the power of passion, perseverance, and a people-first approach to success.