Patricia Potts Payne, CMP
Patricia Potts Payne is the CEO and Owner of 3P-Events, LLC, a women-owned, full-service event management company specializing in corporate events, destination management, incentive travel, trade shows, and branded experiences. With more than two decades of industry experience, she has built a reputation for delivering seamless, high-impact events that combine strategic planning, creative execution, and meticulous attention to detail. Her company provides end-to-end solutions, including logistics, travel coordination, audiovisual support, and custom branded merchandise, ensuring every event is executed with precision and purpose.
Patricia began her career in hotel event planning, where she developed a strong foundation in operations, logistics, and client service. She later advanced through roles in corporate events and travel management, gaining extensive experience managing large-scale meetings, conferences, and incentive programs. Drawing on this background, she founded 3P-Events, LLC over a decade ago and has since grown it into a trusted partner for organizations seeking streamlined, cost-effective, and memorable event solutions. Today, she leads a team of contractors who support clients nationwide and internationally.
Known for her leadership, entrepreneurial vision, and commitment to excellence, Patricia is passionate about creating meaningful experiences that connect people and elevate brands. She is an active member of Meeting Professionals International and the Colleyville Chamber of Commerce, and she continues to support her community through volunteer work with youth sports organizations. Above all, she values client satisfaction, believing that successful events are defined not only by flawless execution but by the lasting impressions they leave behind.
• Certified Meeting Manager
• Certified Meeting Professional
• Meeting Professionals International — Certified Meeting Manager (CMM)
• Influential Women 2026
• Influential Women Network
• Colleyville Chamber of Commerce
• Meeting Professionals International (MPI)
• Commissioner of Select Softball – Board of Directors Volunteer, Grapevine Baseball & Softball Association
What do you attribute your success to?
I attribute my success to perseverance, hands-on experience, and a commitment to excellence built over more than two decades in the event planning industry. I began my career working in hotel event planning, where I learned the importance of precision, logistics, and client service. Over time, I built on that foundation and took a leap of faith to create my own company, 3P-Events, LLC. Growing the business from the ground up and leading a dedicated team has required resilience, adaptability, and a deep understanding of every layer involved in executing successful events.
What advice would you give to young women entering your industry?
I would advise young women entering the industry to prioritize financial stability and personal investments early in their careers. It is important to understand your career direction clearly, but also to remain flexible. If event planning or any chosen path does not bring fulfillment, it is acceptable to change direction. Success should be aligned with personal happiness and purpose rather than external expectations or obligations.