Racheal Blackmore

Stubbornness and the belief that there's always another way. I've never been able to accept "this is just how it's done" as an answer... not in marketing, not in life. That refusal to settle has cost me time and energy. But it's also been the source of everything I've built.

My grandmother, Marian Hall, was one of the first famous female steel guitar players. She performed with Johnny Cash, on Bonanza, and with many other bands. She told me once, "You never feel like doing it until it's done. Just do it."

I've carried that with me through everything. The days I didn't feel ready. The seasons I wanted to quit. The moments I couldn't see the path forward. Just do it. Feel like it later.

That advice has served me well.

At the risk of sounding trite... the same advice my grandmother gave me: "You never feel like doing it until it's done. Just do it."

And leap before you look. Move before the fear kicks in and tells you to stay small, safe, silent.

This industry will tell you to wait until you're ready. Until you have more experience. More credentials. More proof. But readiness is a lie we tell ourselves to avoid the discomfort of being seen before we feel worthy of it.

Your voice is needed now. Not the polished, perfected version of it. The real one.

Messaging is still treated as an afterthought.

The website gets built. The funnel gets connected. The CRM is set up. But the words? "I'll figure that out later."

Then later runs out. 82% of coaches fail within two years... not because their work isn't good. Because the copy was always "later." And by then, there's no budget left for it.

The opportunity is that we're finally at a point where premium-quality messaging doesn't have to cost $5,000 a sales page. AI has made it possible to deliver real expertise at accessible price points... when it's built right.

I'm not anti-AI. You do what you can until you can do better. The problem isn't the tool. It's that most AI is trained on the same generic marketing advice that wasn't working in the first place.

The opportunity is pairing AI with human expertise... so the people doing meaningful work in the world can actually afford messaging that matches what they deliver.

That's what I've built with The Messaging Lab.

Connection over pressure. In marketing and in life. I don't believe you have to hurt people to help them... or manipulate them to move them. The best results come from making people feel seen, not pressed.

Integrity over speed. I took twenty years to finish my first degree. I could have given up. I didn't. The long path taught me things I may have never otherwise learned.

Action over readiness. My grandmother told me, "You never feel like doing it until it's done." I've built my entire life on that. Move before the fear tells you to stay small.

Voice over silence. I spent years without one. Now I help others find theirs... whether that's a coach trying to articulate her value or an incarcerated writer getting their story on the page for the first time.

Family over everything. Four kids. Sole provider. Every decision I make runs through that filter first.