Rachelle Price
Rachelle Price is an Instructional Manager and Film Director based in Sandy, Utah. At Okland Construction, she leads a team of instructional designers, developing safety training that goes beyond information; driving real behavioral change in the field. With over a decade of experience in instructional design, she specializes in turning complex topics into clear, engaging, and actionable learning experiences.
Her approach is rooted in both creativity and practicality, combining her background in cinematography, post-production, and professional voiceover with a strong focus on performance-driven content. Before joining Okland, Rachelle spent five years freelancing, creating videos, courses, and multimedia content for corporate clients across a range of industries.
Outside of her corporate role, Rachelle runs Bitter Monkey Productions, where she produces and directs films, music videos, and other creative projects. Her recent film, The Nutcracker Wish, is set for release in Christmas 2026.
She is also developing new tools for filmmakers, focused on simplifying production workflows and improving how creative teams operate.
Rachelle is driven by a problem-solving mindset, constantly looking for ways to improve systems, simplify complexity, and create more effective outcomes. She is known for taking ownership, stepping into challenges, and delivering solutions that make a measurable impact.
What do you attribute your success to?
I credit my success to surrounding myself with people smarter than me—People who challenge me and push me to grow.
I'd also say doing things scared. I embrace stepping into situations that feel intimidating, learning along the way. These uncomfortable moments have driven my greatest personal and professional growth.
What’s the best career advice you’ve ever received?
“Don’t wait for permission. Create opportunities for yourself.” Early in my career, this guided me to proactively learn video production, seek out mentorship, and pursue roles that aligned with my interests.
What advice would you give to young women entering your industry?
Learn AI early, but don’t let it replace your thinking. The real advantage comes from knowing how to create strong content first, and then using AI to elevate it. The people who stand out are the ones who know what good looks like.
Don’t wait to feel ready, because that feeling won’t come. Start building your portfolio now. Create videos, microlearning, scenario-based lessons—anything that shows how you think and what you can do. In this field, a strong body of work will take you further than education or job experience alone.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge in instructional design is that AI is automating much of the basic course work, so simply building courses isn’t enough to stand out. Entry level Instructional Design work is losing value. The opportunity is huge, though. There is a massive increase in speed and scale. AI can cut development time by 50–70%, letting us focus on higher-value, strategic work that drives real behavioral change. Emerging tools like Rise 360’s custom code blocks open even more potential for creating impactful, high-quality learning experiences. There is an explosion of demand, but with higher expectations. Companies want better designers, higher quality video, and more strategic problem solvers and critical thinkers that are dedicated to driving true behavioral change through training.
What values are most important to you in your work and personal life?
Trust, ownership, and accountability drive how I show up in both my work and personal life. I do what I say I’m going to do - and if that changes, I communicate it early and transparently.
I take ownership of my outcomes and my circumstances. When something isn’t working, I look inward first, identify what I can control, and take action to improve it.
Locations
Okland Construction
Sandy, UT 84070