Rachelle Price
Rachelle Price is an accomplished Instructional Manager and Film Director based in Herriman, Utah. Currently at Oakland Construction, she leads a team of three instructional designers, developing high-quality safety training that drives behavioral change in the construction industry. With over 11 years of experience in instructional design, Rachelle specializes in translating complex topics into engaging, actionable learning experiences, blending her deep expertise in content creation with her background in video production.
Before joining Oakland Construction, Rachelle spent five years freelancing as an instructional designer and content creator for corporate clients, producing videos, courses, and multimedia content tailored to diverse audiences. She also served as an instructional developer at a dental medical reminder technology company for four years, creating training programs that simplified technical material for employees. Her unique approach combines storytelling, instructional design, and practical application, ensuring learners not only understand content but are motivated to act on it.
Beyond her corporate career, Rachelle runs her own production company, Bitter Monkey Productions, where she produces and directs films, music videos, book trailers, and creative projects, including a recently completed Christmas film. Passionate about innovation, she is developing software to help filmmakers streamline production processes. In her personal and professional life, Rachelle draws on her creativity, mentorship experiences, and love of filmmaking, photography, and music to inspire teams, deliver impactful training, and bring stories to life through visual media.
• Spokane Falls Community College - Associate’s Degree
What do you attribute your success to?
I credit my success to surrounding myself with people who challenge me and push me to grow. I also embrace stepping into situations that feel intimidating, learning along the way. These uncomfortable moments have driven my greatest personal and professional growth.
What’s the best career advice you’ve ever received?
The best career advice I ever received was, “Don’t wait for permission—create opportunities for yourself.” Early in my career, this guided me to proactively learn video production, seek out mentorship, and pursue roles that aligned with my interests.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to get comfortable with AI early—but don’t rely on it. Learn to guide it effectively, and focus on building strong content creation skills. Don’t wait to be “ready”—start creating a portfolio now with videos, microlearning modules, or scenario-based lessons. A strong portfolio will open more doors than education or experience alone.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge in instructional design is that AI is automating much of the basic course work, so simply building courses isn’t enough to stand out. The opportunity is huge, though—AI can cut development time by 50–70%, letting us focus on higher-value, strategic work that drives real behavioral change. Emerging tools like Rise 360’s custom code blocks open even more potential for creating impactful, high-quality learning experiences.
What values are most important to you in your work and personal life?
The most important values in my work and personal life are trust, ownership, and accountability. I do what I say I will, and when that’s not possible, I communicate early and transparently. I take responsibility for my work, my outcomes, and my circumstances—owning mistakes and reflecting on how I can improve. I focus on what I can control and take deliberate actions to make situations better, both professionally and personally.
Locations
Okland Construction
Sandy, UT 84070