Rasheeda Frazier, Founder & Strategic Advisor on Influential Women

Influential Woman · Consulting

Rasheeda Frazier

Founder & Strategic Advisor, Empowering Greatness Inc

New York, NY 07305

Certifications · Degrees · Memberships

Member Custom Collaborative Board Member Member New York Metro Chapter of the National Black MBA Association Member Seton Hall Nonprofit Pilot Program

Her Story

About Rasheeda

My journey into consulting began organically during my nearly 20 years in corporate operations and administration. I was always that go-to person - everyone came to me for advice, I was creating career pathways, helping people with their business ideas when they were ready to transition out of corporate. I was unintentionally doing all of this work. Then one day, I sat down at my desk after getting passed over for a promotion. I wasn't sad, but I was very reflective. I kept thinking about how I'd helped so many people get to the next level, whether in their career or business. That's when the thought came - I wondered if people would actually pay me to do this. I literally built my business on my lunch breaks, spending every hour in the conference room for a few years. I tested it out, people started paying for it, and by 2012, Empowering Greatness was officially here. Today, I work primarily with service-based businesses at the intersection of leadership, systems, and teams. I'm an architect - organizations pull me in when they have people problems, systems problems, or leadership problems. I assess where the holes are and help them reformulate their foundation so they can be future-forward. My work ranges from fractional HR and executive advisory to operational reorganization and leadership training. I recently developed a skills lab for business foundations as a 3-workshop series for small farmers wanting to understand how to run farm-adjacent businesses. I also founded the nonprofit Great Futures Rising, which just received its 501c3 certification, focusing on workforce development and entrepreneurship for youth ages 14 to 24.

Her Interview

Ten minutes with Rasheeda

01What do you attribute your success to?

I attribute my success to stepping off the ledge - literally putting the blindfold on and trusting that God and the universe would carry me into something so volatile. Back then, as a woman and as a Black woman, owning our businesses, we were just seen as workers. A lot of times we still are. But I had that confidence to say, you know what, no more. I started it while I was still working, building it on my lunch breaks in the conference room for a few years. Then in 2019, when I realized it could sustain me, I walked away from corporate. My biggest accomplishment is that I'm still doing it and still going strong.

02What values are most important to you in your work and personal life?

What I love most about my work is seeing people be successful and not having to rely on others to design their future. I see so many brilliant people who are stuck in a job or stuck in a business that they should sell or pivot from into something more, and I just want to help them. I don't care about big corporations unless I'm helping the actual people inside to succeed. It's not about the million-dollar CEOs or the Bezos of the world - it's the people who actually work for them. It's the small businesses that actually keep the economy going. That's what drives me - helping the people, not big business.

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