Rhonda Reeder, Clinical Success Director on Influential Women
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Influential Woman · Healthcare

Rhonda Reeder

Clinical Success Director, B. Braun Medical Inc.

Ayden, NC 27513

6Awards received

Certifications · Degrees · Memberships

Degree Pfeiffer University- M.B.A. Degree Pfeiffer University- M.H.A. Degree East Carolina University- B.S.N. Cert Certified EMT Paramedic, Flight Nurse, Emergency Nurse, Forensic Nurse Examiner, Medical Transport Executive Cert Certified Instructor Cert Compact License Cert Fellow of the American College of Health Data Management Cert AHVAP Executive Leader Fellow Graduate Member Commission on Accreditation for Medical Transport Systems Member Emergency Nurses Association Member Association for Vascular Access Member American Organization for Nursing Leadership Member Air & Surface Transport Nurse Association Member North Carolina Nurses Association (NCNA) Member American Nurses Association (ANA) Member American College of Healthcare Executives

Her Story

About Rhonda

Rhonda Reeder is a seasoned healthcare executive and clinical leader serving as Clinical Success Director at B. Braun Medical Inc. (US). Based in the Greenville–Washington, North Carolina area, she brings more than 15 years of experience in hospital and air medical transport systems, combining frontline clinical expertise with executive-level leadership. In her current role, she partners with healthcare organizations to improve patient outcomes, strengthen clinical workflows, and support strategic decision-making across hospital and transport care settings, while also serving as a registered lobbyist advocating for advancements in healthcare delivery. Rhonda’s career in healthcare spans more than three decades, beginning as a registered nurse in 1992 and expanding into critical care transport, flight nursing, and healthcare operations leadership. She has held key roles including Regional Clinical Director with Air Methods Corporation and senior administrator roles at Vidant Medical Center, where she oversaw emergency response, disaster services, and transport operations. She also serves as a site surveyor for the Commission on Accreditation for Medical Transport Systems, evaluating safety and compliance standards across medical aviation programs nationwide. Over her career, she has supported thousands of critical transports and contributed to the development of high-performing, safety-driven transport systems. Rhonda holds an MBA/MHA from Pfeiffer University and a BSN from East Carolina University, reflecting her commitment to both clinical excellence and healthcare leadership. She is deeply passionate about continuous learning, professional reinvention, and elevating standards across the healthcare industry. Grounded in compassion and shaped by her family’s EMS legacy, she views her work as both a professional mission and a personal calling—dedicated to honoring the lives of patients, supporting healthcare teams, and advancing the future of critical care transport.

Her Interview

Ten minutes with Rhonda

01What do you attribute your success to?

I attribute my success to always learning and being willing to change what I'm doing every seven years. I believe in continuously educating myself and staying current in my field by reading extensively - I follow numerous industry publications including the Journal of Healthcare Management, the Air Medical Journal, and the Journal of Emergency Nursing. This commitment to ongoing learning and my willingness to reinvent myself professionally has kept me engaged, relevant, and effective throughout my career. I don't let myself get stagnant; instead, I embrace new challenges and opportunities for growth on a regular basis.

02What’s the best career advice you’ve ever received?

One of the best pieces of career advice I’ve ever received is simple, but it has stayed with me throughout my entire journey—never forget where you came from.

For me, that means staying grounded in the experiences that shaped me early in my career… the bedside moments, the challenges, the lessons learned the hard way. Those experiences continue to guide how I lead, how I make decisions, and how I show up for others.

When you stay connected to your roots, it keeps you humble. It keeps you focused. And most importantly, it keeps you anchored in your purpose. No matter how your role evolves or how far you advance, remembering where you started ensures you never lose sight of who you serve and why your work matters.

That perspective has been one of the most important drivers of my success—and it continues to guide me every day.

03What advice would you give to young women entering your industry?

If there are a few principles that have guided my career, they really come down to three simple ideas: never stop learning, don’t be afraid to reinvent yourself, and never forget where you came from.

Throughout my career, I’ve made a deliberate choice to keep growing—to stay curious, to seek out new knowledge, and to challenge myself to evolve. Healthcare is constantly changing, and I’ve found that being willing to adapt—not just once, but over and over again—has been critical to staying engaged, relevant, and effective.

But just as important as growth is staying grounded. One of the best pieces of advice I’ve ever received is to never forget where you came from. For me, that means remembering the bedside, the patients, the families, and the early experiences that shaped who I am. That perspective keeps me humble, keeps me focused, and reminds me why this work matters.

So when I think about advice—especially for young women entering this field—it’s this: commit to being a lifelong learner. Stay curious. Invest in yourself. Be willing to step into new challenges, even when they feel uncomfortable. And don’t be afraid to redefine your path along the way.

Because your willingness to grow will build your confidence. Your ability to adapt will define your success. And staying connected to your purpose will ensure that, no matter where your career takes you, you continue to make a meaningful impact.

That combination—growth, reinvention, and staying grounded—has shaped my journey, and it continues to guide me every day.

04What are the biggest challenges or opportunities in your field right now?

One of the greatest opportunities in healthcare today lies in transforming care delivery and improving outcomes through stronger collaboration, more efficient workflows, and a continued emphasis on quality and accreditation standards. As the industry evolves, there is significant potential to drive meaningful, system-wide improvements that enhance both patient care and operational performance.

At the same time, a persistent challenge remains the advancement of women into senior leadership roles. While progress has been made, barriers still exist, and addressing them is critical—not only for equity, but for strengthening leadership diversity and driving innovation across healthcare organizations.

Together, these challenges and opportunities call for a more intentional focus on leadership development, collaboration, and accountability to ensure we are building a more effective and inclusive healthcare system for the future.

05What values are most important to you in your work and personal life?

The values that guide both my professional and personal life are integrity, honesty, and openness. For me, integrity means doing the right thing consistently—even when it’s difficult or when no one is watching. It’s the foundation of trust, and trust is essential in healthcare, where decisions impact lives and relationships matter deeply.

Honesty goes hand in hand with that. I believe in being transparent, direct, and accountable, whether I’m leading a team, partnering with stakeholders, or navigating complex challenges. Clear and honest communication builds credibility and fosters stronger, more resilient teams.

Equally important is being open—open to new ideas, different perspectives, and continuous growth. In a field as dynamic as healthcare, that openness allows me to learn, adapt, and collaborate more effectively. It also helps create an environment where others feel valued, heard, and empowered to contribute.

Together, these values guide how I lead, how I build relationships, and how I approach every decision. They’ve been central to earning trust, driving meaningful outcomes, and staying grounded throughout my career.

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