Learn why successful businesses benefit from strategic legal counsel before problems arise, and how proactive legal guidance shapes smarter business decisions during growth and expansion.
Verified Member
Influential Woman · Law
Roxanne Zhilo
Founder, Zhilo Law LLC
Feasterville-trevose, PA 19053
1Article published
6Awards received
“
Opening my law firm was one of the biggest bets I've placed on myself, not just financially, but my reputation and vision too. Expertise doesn't eliminate blind spots.
Roxanne Zhilo · In Her Own Words
Her Story
About Roxanne
Roxanne Zhilo has always believed that the most meaningful work begins with understanding people. Behind every business decision, professional challenge, and ambitious endeavor are individuals with aspirations, responsibilities, and something they are working hard to build.
That understanding has shaped not only her approach to practicing law, but also her philosophy on leadership, relationships, and success.
Never one to believe that there is only one path to achievement, Roxanne has built her career around intellectual curiosity, independent thinking, and the courage to challenge conventional expectations. Founding Zhilo Law was an extension of that philosophy, allowing her to create a practice that reflects her professional vision and personal values.
At the heart of Roxanne's work is a genuine appreciation for human connection. She believes that the strongest professional relationships are built on authenticity, mutual respect, and a willingness to invest in the success of others. Her background in strategic communications has further reinforced her belief that understanding people is often just as important as understanding the issues they face.
As a woman navigating entrepreneurship and the legal profession, Roxanne is particularly passionate about encouraging women to embrace their individuality rather than conform to traditional expectations of leadership. She believes that confidence and authenticity are not competing qualities, and that women should never have to diminish who they are to establish their credibility.
For Roxanne, success extends well beyond professional recognition or financial achievement. It is measured by the relationships cultivated, the challenges overcome, the opportunities created, and the positive impact left on others.
She continues to approach both her professional and personal journey with curiosity, determination, and the belief that meaningful success is not simply about what one accomplishes, but also about what one makes possible for others.
Her Interview
Ten minutes with Roxanne
01What do you attribute your success to?
I attribute my success to a combination of resilience, curiosity, determination, and the relationships I've built along the way. I've never been afraid to ask questions, challenge conventional thinking, or take a different path when I believed there was a better way forward.
Equally important has been my ability to connect with people, understand what matters to them, and recognize opportunities to create value. I genuinely care about the people I work with and believe that trust, authenticity, and meaningful relationships are among the greatest assets anyone can develop.
I've also learned that success rarely follows a straight line. Some of the most valuable lessons come from setbacks, unexpected challenges, and moments that require us to reinvent ourselves.
Ultimately, I believe success comes from remaining true to your values, being willing to do the difficult work, surrounding yourself with good people, and never losing sight of the impact you can have on others.
02What’s the best career advice you’ve ever received?
One of the most valuable lessons I've learned is that you don't have to follow someone else's blueprint for success. What worked for someone else may not be the right path for you, and that's perfectly okay.
It's important to seek guidance, learn from people you respect, and remain open to different perspectives. But ultimately, you have to trust your own judgment and have the courage to make decisions that align with your values and vision.
Some of the most meaningful opportunities in my career have come from questioning conventional wisdom, taking calculated risks, and being willing to do things differently.
Success isn't about becoming someone else's version of accomplished. It's about having the confidence to define what success means to you and the determination to pursue it.
03What advice would you give to young women entering your industry?
Don't wait for someone to give you permission to take up space, share your ideas, or pursue opportunities you haven't been formally invited to explore. You belong in the room just as much as anyone else, and you don't need to have every answer to contribute something valuable.
Find mentors who will challenge you, advocates who will champion you, and colleagues who genuinely want to see you succeed. Build relationships across industries, generations, and backgrounds. Your network should be more than a collection of contacts. It should be a community of people with whom you exchange knowledge, opportunities, and support.
Learn your craft, develop your judgment, and never underestimate the importance of understanding the business and human dimensions of the law. Technical expertise matters, but so do communication, emotional intelligence, and the ability to see the bigger picture.
Most importantly, don't confuse professionalism with conformity. You can be intelligent, ambitious, compassionate, outspoken, feminine, and formidable all at once. You do not have to sacrifice your authenticity to earn respect.
And as you advance, remember to reach back and open doors for the women coming behind you. There is room for more than one woman to succeed.
04What are the biggest challenges or opportunities in your field right now?
I believe one of the greatest challenges facing the legal profession is also one of its greatest opportunities: the need to rethink how legal services are delivered and how attorneys create value for their clients.
Artificial intelligence, emerging technologies, and rapidly evolving business models are transforming the way organizations operate. The legal profession must evolve alongside them. While technology can improve efficiency and accessibility, it cannot replace sound judgment, strategic thinking, ethical responsibility, or the human relationships at the heart of effective legal counsel.
I also see tremendous opportunity in shifting the perception of attorneys from professionals who are called when something goes wrong to strategic partners who help businesses make better decisions before problems arise. Particularly for small and growing businesses, access to proactive legal guidance can make an enormous difference.
Another important challenge is creating meaningful opportunities for women and other professionals whose talents have historically been overlooked. Although progress has been made, access to leadership, mentorship, and influential professional networks remains uneven.
Ultimately, I believe the future of the legal profession belongs to those who embrace innovation without sacrificing integrity, recognize that legal expertise is only part of the value they provide, and understand that the strongest professional relationships are built on trust, communication, and a genuine investment in their clients' success.
05What values are most important to you in your work and personal life?
Authenticity, loyalty, compassion, and meaningful human connection are among the values that guide both my professional and personal life. I believe that how we treat people matters just as much as what we accomplish, and that our character is often revealed in the moments when doing the right thing is neither easy nor convenient.
Relationships have always been central to who I am. I value showing up for people, keeping my word, and building connections rooted in genuine care, mutual respect, and trust. Whether I'm advising a client, supporting a friend, or mentoring another professional, I want people to know that my investment in their well-being and success is sincere.
I also place tremendous value on independence, intellectual curiosity, and personal growth. I believe in questioning assumptions, remaining open to different perspectives, and having the courage to stand by my convictions, even when doing so means taking a less conventional path.
Above all, I believe in living with purpose and generosity. Success means very little if it comes at the expense of our humanity. I want to build a meaningful career and a fulfilling life, but equally important, I want to leave people, relationships, and communities better than I found them.
Her Content Hub
Articles by Roxanne
Your Business Doesn't Need to Be in Trouble to Need an Attorney
Why proactive legal counsel during periods of growth and stability can protect your business from costly decisions you don't yet realize you're making.
Your Business Doesn't Need to Be in Trouble to Need an Attorney
Why some of the most important legal decisions are made long before anyone thinks to call a lawyer.
By Roxanne Zhilo, Esq. | Founder, Zhilo Law LLC
There is a particular kind of confidence that comes with running a successful business. The clients are coming in. Revenue is growing. The team is expanding. Opportunities that once seemed out of reach are finally becoming real. And somewhere in the middle of all that progress, the business owner signs another contract, hires another employee, enters another partnership, or commits to another five years on a commercial lease. Business as usual. Nothing is wrong. Nobody is threatening a lawsuit. There is no urgent reason to call an attorney. Or is there?
One of the most persistent misconceptions in business is that the absence of legal problems is evidence of good legal health. In reality, some of the most consequential legal decisions a business makes happen during periods of growth, stability, and apparent success. The problem isn't necessarily that business owners are making bad decisions. It's that they're often making important decisions without fully understanding what they're agreeing to, what they're giving up, or how those decisions might affect the business they are trying to build. And by the time those consequences become visible, the opportunity to make a different decision may have passed.
The Decisions That Don't Look Like Legal Decisions
Consider two entrepreneurs launching a business together. They're enthusiastic, aligned on their vision, and eager to get started. They agree to split ownership equally, divide responsibilities informally, and figure out the details as they go. Why complicate a promising partnership with uncomfortable conversations about disagreements, departures, or what happens if one partner stops contributing? Those conversations are considerably easier to have when everyone is getting along.
Or consider a growing business negotiating its first significant commercial lease. The owner is focused on the location, the monthly rent, and whether the space can accommodate future expansion. The landlord presents a lengthy agreement, and the business owner, eager to secure the property, signs.
Buried in that agreement may be a personal guarantee, restrictions on transferring the lease, or obligations that survive long after the business has outgrown the space. Neither entrepreneur necessarily made an unreasonable business decision. But both may have accepted consequences they never meaningfully evaluated. The same pattern appears in employment relationships, vendor agreements, technology purchases, financing arrangements, and business acquisitions. These decisions often look operational or financial. Their legal implications can be just as significant.
The question isn't simply whether a decision is legally permissible. It's whether the decision supports the business you're trying to build.
Growth Creates Exposure, Even When Everything Is Going Right
Business owners tend to associate legal risk with conflict: a dissatisfied customer, a departing employee, an unpaid invoice, or a disagreement with a partner. But growth itself introduces complexity. A company with three employees operates differently from one with thirty. A business serving customers in one state faces different considerations when it begins operating across multiple jurisdictions. A handshake arrangement that worked beautifully between two founders may become a serious obstacle when investors, lenders, or prospective buyers enter the picture.
Even decisions intended to improve efficiency can create unexpected obligations.
Take artificial intelligence. Businesses are increasingly adopting AI-powered platforms for customer communications, scheduling, marketing, hiring, and internal operations. These tools can offer tremendous advantages, but they also raise questions about data handling, confidentiality, contractual commitments, accuracy, and accountability. Who is responsible when a technology vendor makes a mistake? What information is the business permitted to share with a third-party platform? What happens if a vendor relationship ends and the company needs access to its data?
These aren't necessarily reasons to avoid adopting new technology. They're reasons to ask better questions before adopting it. The most successful business decisions are rarely those that eliminate every conceivable risk. Business, by its nature, requires risk. The objective is to understand which risks you're accepting, which ones you can manage, and whether the potential reward justifies the exposure. That's where legal judgment becomes part of business strategy.
The Attorney Who Only Hears About the Problem
Traditionally, many business owners engage attorneys transactionally. A contract needs reviewing. A dispute has emerged. An employee has threatened litigation. A demand letter arrives. The attorney is brought in, addresses the immediate issue, sends an invoice, and the business moves forward. There is certainly a place for that model. Not every business requires continuous legal involvement, and not every legal question demands an ongoing advisory relationship.
However, there is a fundamental limitation to an attorney who only enters the picture after a problem has surfaced. That attorney may understand the immediate legal issue without understanding the business decisions, relationships, operational realities, and long-term objectives that produced it.
Imagine asking a financial advisor to evaluate an investment without discussing your broader financial circumstances. Or asking an architect to design an addition without understanding the existing structure.
Context changes the quality of advice. Legal counsel is no different.
An attorney who understands how a company generates revenue, manages employees, negotiates with vendors, and plans for expansion can identify considerations that might otherwise remain invisible. Sometimes that means recommending a contractual provision. Sometimes it means recognizing that an attractive opportunity carries obligations the business cannot comfortably support. And sometimes it means telling a client that a proposed course of action is entirely reasonable, even if it involves accepting a calculated risk. The goal is not to make every decision more complicated. It's to make consequential decisions more informed.
What If Legal Counsel Were Part of the Conversation Earlier?
This is the philosophy behind outside general counsel. Rather than hiring a full-time in-house attorney, businesses can establish an ongoing relationship with external legal counsel who becomes familiar with their operations, leadership, agreements, and strategic priorities. The relationship allows legal considerations to enter the conversation before decisions are finalized, rather than after the consequences become apparent.
Consider a business preparing to expand into a new market. The immediate questions might involve demand, staffing, financing, and location. An outside general counsel relationship creates an opportunity to consider additional questions alongside those business priorities. Will existing customer and vendor agreements support the expansion? Are there new employment or regulatory obligations? Does the company's organizational structure still make sense? Could certain contractual commitments limit future flexibility?
None of these questions necessarily changes the decision to expand, but the answers may influence how the expansion is structured, negotiated, financed, or implemented. That distinction matters.
Effective legal counsel should not become another obstacle between a business owner and an opportunity. It should help the owner understand the opportunity more completely.
For smaller and growing companies, this kind of relationship can be particularly valuable because leadership teams often make significant decisions without the benefit of an internal legal department. Outside general counsel provides one possible way to bridge that gap, with the appropriate level of involvement depending on the organization's size, complexity, and needs.
The Cost of a Decision Is Not Always on the Invoice
Business owners are understandably attentive to expenses. Legal fees are visible, measurable, and often easy to postpone when there is no immediate crisis. The potential cost of an overlooked contractual obligation, however, may not be apparent for years. A poorly structured partnership can complicate an otherwise successful business. An unnecessarily restrictive agreement can limit future opportunities. An unresolved ownership question can derail a transaction at the very moment the owners are ready to realize the value they've created.
Of course, involving an attorney earlier does not guarantee a better outcome, eliminate uncertainty, or prevent every dispute. But it can change the information available when the decision is made. And that is another meaningful distinction.
Business owners routinely invest in expertise to improve decision-making. They engage accountants to understand financial performance, consultants to evaluate operations, and marketing professionals to identify opportunities for growth. Legal strategy deserves consideration within that same broader conversation. Not because every business decision is a legal emergency, but because legal rights, obligations, and relationships often shape the options available to a company long after the original decision has been made.
Three Questions Every Business Owner Should Be Asking
Before making the next significant commitment, consider three questions.
First, what am I agreeing to beyond what I expect to receive?
Business owners naturally focus on the benefits of a transaction. A new location, promising partnership, or valuable customer relationship can be exciting. But every agreement also allocates responsibilities, limitations, and risks. Understanding those terms is part of understanding the deal.
Second, will this decision still make sense if my business looks very different three years from now?
A decision that serves today's needs may create friction tomorrow. Consider how a commitment affects future hiring, financing, expansion, ownership changes, or an eventual sale.
Third, who is helping me evaluate what I might not know to ask?
No business owner can be an expert in every discipline. Strong leadership is not demonstrated by personally having every answer. It is demonstrated, in part, by recognizing when another perspective could materially improve a decision.
These questions do not require a business owner to become an attorney.
They require a willingness to look beyond the immediate transaction.
The Advantage of Asking Before You Have To
One of the most rewarding aspects of working with business owners is seeing what happens when legal counsel becomes part of a broader strategic conversation. The discussion changes. Instead of asking only, "Can we do this?" leadership begins asking, "What is the smartest way to accomplish what we're trying to achieve?" Instead of evaluating agreements solely by whether they're enforceable, the conversation includes whether they advance the company's objectives. Instead of measuring legal value only by the disputes resolved, there is room to recognize the value of better-informed decisions, stronger relationships, and opportunities pursued with greater clarity.
That doesn't mean every company needs an attorney at every meeting or that every decision requires formal legal analysis.
It means recognizing that the right time to seek perspective is often when there is still flexibility to act on it. A business can be profitable, growing, and operating without a single active dispute while still carrying legal obligations that deserve attention. The absence of a crisis is not proof that every decision has been sound. Sometimes, it simply means the consequences haven't arrived yet. And sometimes, the greatest value an attorney can provide isn't helping a business recover from a problem. It's helping the people behind that business recognize a better way forward while they still have the opportunity to choose it.
About the Author
Roxanne Zhilo, Esq., is the founder of Zhilo Law LLC, where she serves as strategic outside general counsel to businesses navigating growth, contracts, corporate matters, employment issues, commercial disputes, and emerging business risks. Drawing on her background in law and strategic communications, she helps business leaders approach legal decisions with greater clarity, foresight, and confidence.
Learn more about Roxanne and Zhilo Law at https://zhilolaw.com.
This article is for general informational purposes and does not constitute legal advice. Reading it does not create an attorney-client relationship.
Join Influential Women and start making an impact. Register now.