Her Story
About Sandra
Sandra Fabian Ramirez is an experienced business development professional serving as a Business Development Counselor II with the City of Austin’s Small and Minority Business Resources Department. For more than six years, she has helped small and diverse businesses navigate certification requirements, including MBE, WBE, SBE, and DBE programs. Her responsibilities include reviewing applications, guiding vendors through eligibility requirements, conducting CERT 101 webinars, and collaborating with community and government organizations to expand opportunities for local businesses.
Before joining the City of Austin, Sandra built a diverse career in business development, project management, customer service, and sales. She spent more than a decade with KPI Analytics, progressing to Senior Business Development Consultant, where she developed leads, managed CRM systems, supported sales teams, and trained employees. She also served as a Senior Project Manager in the sign industry, overseeing contracts, budgets, vendors, permits, production schedules, and project completion. Her professional background is complemented by education in Business Administration and Management from Southern Careers Institute.
Sandra is passionate about helping entrepreneurs access opportunities and resources that can strengthen their businesses. She takes particular pride in helping business owners successfully obtain certification and believes that hard work, determination, organization, and motivation are central to professional success. As a mother who had her son at a young age and is now a grandmother, Sandra also values leading by example and demonstrating the importance of strong work ethic and good ethics. She continues to develop her professional skills through training in business analysis, process management, and public speaking while working toward her PMP certification.
Her Interview
Ten minutes with Sandra
01What do you attribute your success to?
I attribute my success to hard work, determination, and staying committed to my goals despite challenges.
02What’s the best career advice you’ve ever received?
The best career advice I’ve received is that if you don’t know something, it’s your responsibility to find out. I believe in staying curious, asking questions, and continuously learning to grow professionally.
03What advice would you give to young women entering your industry?
My advice to young women entering the industry is to start early, especially if you have the opportunity to work for the city. Starting young can provide valuable experience and allow you to maximize long-term benefits, including a strong retirement package.
04What values are most important to you in your work and personal life?
The values that matter most to me are organization, motivation, and accountability. I believe in staying focused, following through on commitments, and getting things done efficiently and effectively.
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