Sanyu Lubogo

I had a background growing up within the performing arts, so I've always been a creative at heart. I was a dancer, singer, and actress. What really drew me to marketing was the ability to bring in storytelling. Being a first-generation American, I had the expectation of being in the business world, or in finance, or in law, or medical, and I found, through marketing, I was able to bridge that creative side of myself with something more stable. That's how I fell into marketing. I fell in love during college when I was studying abroad in Shanghai. Now, as Brand Strategy Director at BDG, I lead brand partnerships through creative ideation by partnering with large brands, particularly in the beauty, fashion, and luxury space, with our BDG properties which include Nylon Magazine, W Magazine, Bustle, Dairy Mommy, and Elite Daily. On the brand consultancy side at the Lubogo Creative, I support small to medium-sized businesses in building their brand identities, rebrands, as well as creative campaign strategies.