Sara Chujun Li

Sara Chujun Li is a jewelry designer, creative director, and founder based in New York. Formerly the Head of Design at AV Jewelry of NY – Odelia, she now leads her own brands—LA LUNA Jewel and Amour Jewel—where she shapes modern jewelry through a synthesis of cultural sensibility, emotional storytelling, and technical rigor. With more than a decade of experience across design, product development, and creative strategy, she is recognized for her ability to translate conceptual narratives into refined, commercially successful collections.

Her work has received international recognition, including honors from the 2025 American Good Design Award and the 2025 MUSE Design Awards. Earlier in her career, she was awarded the prestigious Women's Jewelry Association (WJA) Student Scholarship Award, a distinction recognizing emerging excellence within the jewelry field.

A GIA Graduate Gemologist and alumna of both SCAD and Sotheby’s Institute of Art, she has built a career that moves fluidly across design, production, and creative direction within the international jewelry landscape. She has worked across design studios, manufacturing networks, and editorial-driven creative roles, giving her a holistic understanding of contemporary jewelry creation and production.

Through her independent practice, Sara continues to modernize traditional jewelry workflows by integrating digital design, modern craftsmanship, and cross-cultural storytelling—expanding the narrative and technical standards of today's jewelry industry.