Shannon Patten

Meet Shannon, a dynamic marketing powerhouse who currently serves as the Chief Marketing Officer at Publix Employees Federal Credit Union (PEFCU). With a remarkable career spanning over two decades, Shannon has established herself as a visionary leader in the marketing and communications landscape.

At PEFCU, Shannon orchestrates a comprehensive marketing strategy that encompasses everything from innovative business development initiatives to sophisticated brand management. As the credit union's chief spokesperson, she artfully weaves together public relations, communications, and member outreach programs to create meaningful connections with stakeholders.

Before taking the helm at PEFCU, Shannon made her mark as the Director of Customer Care and Social Media at Publix Super Markets, Inc., where she masterfully juggled multiple responsibilities including communication, public relations, customer service, and analytics. Her fifteen-year tenure in public relations leadership at Publix Super Markets was instrumental in shaping the organization's digital presence and media relations strategies.

Shannon's expertise hasn't gone unnoticed in the industry. As a sought-after public speaker, she regularly shares her insights at workshops and conferences across diverse market segments, inspiring professionals with her wealth of knowledge and experience.

Her impressive career trajectory includes:
• A quarter-century of progressive leadership experience within a Fortune 100 company
• More than 15 years of senior leadership excellence
• Extensive expertise in Public Relations and Marketing
• Distinguished track record in communications and brand management
• Proven success in managing large-scale strategic projects and implementing organizational change
• Established reputation as a company spokesperson and presenter
• A decade of experience in developing and leading social media strategies across multiple platforms
• Comprehensive background in customer and marketing analytics

Shannon's journey exemplifies the perfect blend of strategic thinking, marketing innovation, and leadership excellence, making her a true pioneer in the financial services marketing landscape.