Sheera Eby

With over two decades of transformative leadership in data-driven marketing, Sheera By stands at the forefront of digital innovation and marketing excellence. As the current Head of Global Digital Marketing and Marcom at Johnson Controls, she orchestrates technology solutions for the retail industry, overseeing prestigious brands including ShopperTrak, TrueVUE, and Sensormatic. Her appointment was strategic - to spearhead a comprehensive digital transformation that encompasses platforms, people, and programs to drive substantial business growth.

Her remarkable journey began at Ameritech during its pivotal transition from a monopoly to a customer-focused competitor. There, she demonstrated her expertise by implementing sophisticated, data-driven multichannel campaigns that revolutionized program performance and efficiency. This success led to her recruitment by AT&T, where she led the go-to-market strategy for local telecom services. Perhaps most notably, she spent nearly twenty years steering a response marketing agency through its evolution into a digital-first powerhouse, collaborating with diverse businesses to catalyze their growth.

A true pioneer in data-driven marketing, she excels in leveraging insights and technology to enhance communication relevancy across the entire customer lifecycle. Her expertise spans demand generation, lead generation, customer engagement, retention, inbound marketing, and cross-selling across digital channels. She is distinguished by her unwavering tenacity, dedication to continuous improvement, collaborative spirit, and rigorous approach to measurement.

Staying at the cutting edge of industry trends and next practices, she continues to deliver innovative marketing programs across various sectors including SAAS, Banking & Financial Services, Utilities & Energy, Technology, Telecom, and Automotive. Her thought leadership and insights can be explored further at sheeraeby.com.