Sheila Singh, Product management- Marketing and Channel Strategy Lead on Influential Women
Verified Member

Influential Woman · Telecom

Sheila Singh

Product management- Marketing and Channel Strategy Lead, Verizon

New York, NY 10007

4Awards received

Certifications · Degrees · Memberships

Degree Rice Business Master of Business Administration - MBA Degree The University of Texas at Austin Bachelor of Arts - BA Degree University of Houston Graduate Degrees, Sociology

Her Story

About Sheila

Sheila Singh is a product marketing and strategy leader in the telecommunications industry whose work focuses on driving growth, innovation, and customer engagement through technology and connectivity. Based in New York City, she currently serves as Product Marketing Leader for Channel Strategy at Verizon, where she leads go-to-market initiatives across adjacent products and services, helping shape customer experiences across digital, retail, and partner channels.

Over the past five years, Sheila has held leadership roles across Verizon's consumer business, including leading marketing strategy for Verizon Home Internet. In that role, she developed and launched the company's highest-performing marketing campaign, helping accelerate customer growth and brand engagement at scale. She is recognized for combining analytical rigor with customer-centric thinking to deliver business results and create meaningful consumer experiences.

Sheila's academic background in sociology sparked an early interest in the intersection of technology, opportunity, and social impact. That perspective has informed her work throughout her telecommunications career and reinforced her belief in the power of connectivity to improve lives and expand access to opportunity.

Sheila holds a Bachelor of Arts from The University of Texas at Austin, a Master's degree in Sociology from the University of Houston, and an MBA from Rice Business, where she served as President of the Marketing Club. She remains actively involved in mentoring students and supporting professional development initiatives through Rice University and other leadership organizations. Through her work, Sheila is passionate about helping individuals and organizations adapt to change, embrace innovation, and create lasting impact.

Her Interview

Ten minutes with Sheila

01What do you attribute your success to?

I definitely attribute a lot of my success to the people who invested in me along the way. My parents are immigrants, and they came to the United States because they believed deeply in the power of education and opportunity. They instilled in my sisters and me the importance of learning, working hard, and always continuing to grow.

I've also been fortunate to have incredible teachers, professors, mentors, and women leaders throughout my career who challenged me, encouraged me, and helped me see possibilities I might not have seen for myself. Their guidance gave me the confidence to take risks, pursue new opportunities, and continue pushing myself professionally.

Looking back, I've learned that success is never a solo journey. It's built on the support, encouragement, and belief of others, which is why mentoring and supporting others is something that's very important to me today.

02What’s the best career advice you’ve ever received?

One of the best pieces of career advice I ever received was to get comfortable being uncomfortable. I first heard that during my MBA program, and it has stuck with me throughout my career.

I've learned that careers are rarely linear, and that's okay. I've worked across education, entrepreneurship, and corporate leadership, and some of the best opportunities came from taking paths I never could have planned. I've pivoted several times throughout my career, and each time it ultimately led to something better.

I think there's a lot of pressure to stay the course, even when something isn't working. But I've learned not to be afraid of change. Whether it was a job, a city, an industry, or another major life decision, some of my biggest periods of growth came from recognizing that something wasn't the right fit and having the courage to move on. More often than not, there was something better waiting on the other side.

03What advice would you give to young women entering your industry?

One piece of advice I would give young women entering the industry is to stay curious and never stop learning. Right now, AI is transforming almost every industry, so even if you're not in a technical role, it's important to understand how these technologies are changing the way we work, communicate, and create value. You don't need to be an expert, but you should be able to have an informed conversation about it and understand its potential impact on your field.

I would also encourage women to be open to opportunities that may not fit perfectly into their original career plan. Some of the most valuable experiences in my career came from taking on roles that challenged me and pushed me outside my comfort zone.

Finally, don't underestimate the importance of building relationships and finding mentors. Skills and experience matter, but so does having people who can offer guidance, provide perspective, and help you navigate different stages of your career. The combination of continuous learning, adaptability, and a strong network will take you much further than trying to have everything figured out from the start.

04What are the biggest challenges or opportunities in your field right now?

One of the biggest opportunities in my field right now is the ability to use AI and data to create more personalized and meaningful customer experiences at scale. For years, marketers have talked about delivering the right message to the right customer at the right time, and we're now seeing technologies emerge that make that possible in entirely new ways.

At the same time, one of the biggest challenges is keeping pace with the speed of change. Technology is evolving rapidly, customer expectations are constantly shifting, and leaders have to be willing to continuously learn and adapt. I've always appreciated something Indra Nooyi has spoken about throughout her career—the importance of staying curious and continuing to learn, regardless of how much experience you have. I think that's especially relevant today and very clear with all the education and initiatives I have taken in my career thus far.

The companies and leaders that will succeed are the ones that can embrace innovation while maintaining trust, authenticity, and a deep understanding of the customers they serve, we need to make sure not to lose sight of the customer at every point.

05What values are most important to you in your work and personal life?

For me, it really comes down to honesty and doing something that matters. I've never been motivated by selling something just for the sake of selling it. I want to feel connected to the purpose behind the work and know that it's creating real value for people.

That's one of the reasons I enjoy working in telecommunications. Access to information and connectivity has become so fundamental to modern life. It influences how people learn, work, access healthcare, stay informed, and maintain relationships. We often take it for granted, but reliable connectivity is increasingly the foundation for opportunity. It's rewarding to know that the products and services we're building help people participate more fully in today's world.

Personally, I also try to approach life with integrity and kindness. I believe in showing up authentically, working hard, and leaving a positive impact wherever I can. At the end of the day, success is important, but it's even more meaningful when you're contributing to something that genuinely improves people's lives.

Join Influential Women and start making an impact. Register now.