Sheryl Vieira

Meet Sheryl Vieira, a dynamic force in the marketing and communications realm who currently serves as Vice President at Caldwell Trust Company. With over 25 years of experience, Sheryl has mastered the art of transforming complex business objectives into compelling marketing success stories.

As a strategic visionary, Sheryl orchestrates comprehensive marketing initiatives that drive organizational growth and foster meaningful connections. Her exceptional ability to bridge departments and translate intricate concepts into actionable strategies has become her hallmark in the industry.

At Caldwell Trust Company, Sheryl leads a diverse portfolio of responsibilities spanning marketing strategy, brand stewardship, communications, and corporate philanthropy throughout Florida. Her leadership extends beyond traditional marketing boundaries, encompassing sales support and community engagement that enriches the company's presence in the Sunshine State.

Before making her mark at Caldwell Trust Company, Sheryl distinguished herself as the Director of Marketing and PR at Premier Sotheby's International Realty. There, she skillfully managed public relations, advertising, and corporate events for an impressive team of over 150 real estate consultants along Central Florida's coast.

Her professional excellence shines through her active involvement in the Florida Public Relations Association (FPRA). A proud graduate of LeadershipFPRA, Sheryl's leadership prowess led her to serve as Chapter President of the Central West Coast Florida Public Relations Association in 2022-2023. Her outstanding contributions have earned her multiple accolades, including the 2022 Ginya Carnahan Promoting the Profession Award, 2021 CWC-FPRA Chapter Member of the Year, and the 2018 CWC-FPRA Ginnie Duffey Troyer Award of Professionalism.

Sheryl's passion for community service is equally impressive. Her dedication as a former board member of The Haven reflects her commitment to supporting children and adults with disabilities. She has left an indelible mark on her community through her leadership of prestigious galas, including events for InStride Therapies, Marie Selby Botanical Gardens Orchid Ball, and All Children's Hospital Women's Guild.

When she's not crafting marketing strategies or serving her community, Sheryl embraces life's adventures as an accomplished deep-sea diver, culinary enthusiast, and passionate photographer. Her love for travel and reading rounds out a life rich in both professional achievement and personal pursuits.