Her Story
About Sneha
I work on a product that is new to our company, focusing on client-based outreach for the beauty and CPG vertical. A lot of my work involves educating clients and helping them understand where tech can fit into their current client mix and marketing mix, and what a strategic test can look like on a brand new product for them. One of my most notable professional achievements was working with Jennifer Aniston's hair brand, Lola V, on doing their first CTV test on Roku. Through their team, I was able to get Jennifer Aniston and her team to do a commercial for our product. I've been in my current field for approximately two and a half years, with five years total in sales. I studied international business at Fordham University at the Gabelli School of Business. I was a Forbes Under 30 Scholar and am part of the Media Dinner Club here in New York. Throughout my career, I've received MVP awards at every role I've had, including at Roku.
Her Interview
Ten minutes with Sneha
01What do you attribute your success to?
I attribute my success to a mix of discipline taught to me by my immigrant parents and the storytelling delusion taught to me by movies. The discipline from my parents gave me the foundation and work ethic I needed, while my love of storytelling and movies has shaped how I approach my work and connect with others. These two influences, one grounded in hard work and the other in creativity and narrative, have combined to drive my professional achievements.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received is that you should always be earning or learning. This principle has guided my career decisions and helped me evaluate whether opportunities are worth pursuing. If I'm not making money or gaining valuable knowledge and skills, then it's not the right move for me. This advice keeps me focused on continuous growth and ensures that every role I take adds value to my professional development.
03What advice would you give to young women entering your industry?
I think young women spend a lot of time thinking about what they're bad at, and not enough time at what they're good at. As important as it is to criticize yourself, it's also important to understand what you are actually good at, and then put more investment and effort into that. Instead of dwelling on weaknesses, focus on your strengths and develop them further. That's where you'll find the most growth and success.
04What are the biggest challenges or opportunities in your field right now?
Technology moves fast, and there's a lot of data-driven results that can seem comparable to competitors. I think it's important to know the narrative of the company you're working for and the general idea behind what you're selling. Especially with AI, I think storytelling is something that AI cannot take away. Even as technology advances and becomes more automated, the human element of storytelling remains irreplaceable and is what truly differentiates companies and products in the marketplace.
05What values are most important to you in your work and personal life?
The values that drive me professionally and personally are empathy first, storytelling, relationships, transparency, and attacking something with logic and not emotion. I believe in leading with empathy and understanding others' perspectives. Storytelling is central to how I connect and communicate. Building strong relationships is fundamental to everything I do. I value transparency and honesty in all my interactions. And while I'm empathetic, I also believe in approaching problems logically rather than letting emotions cloud my judgment.
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