Stacy Wurtz

I am the founder and owner of One Iron, a coaching retreat business that I started about 3 years ago. One Iron is a location where CEOs and leadership teams can come and stay and work through leadership and strategy planning. A lot of what we do is ag-driven, so agricultural-driven, and we incorporate different types of tours with it. We try to make it very ag-related when it comes to the food and the environment, but then the actual sessions are based off of leadership, individual strengths and weaknesses, and how teams work together. We also do what's called a future resume retreat, which is very popular. It's more about talking about where you would like to personally be in the next 15 years, and then we use your personal life as a business plan to see how we can get you there. Prior to starting One Iron, I was a scaling-up business coach for another company, and before that, everything else has been kind of ag-driven, whether it be insurance or other agricultural work. What inspired me to start this business was that I did not realize just how much people craved the agriculture world and the slower rural community. I grew up here my whole entire life, so I don't see it quite as a perk as some others do, but when I started traveling all over and testing the waters by taking these teams outside of their offices and into more rural settings, it really showed me exactly how much more locked in and focused they were. When an establishment came up for sale not too far from our own farm, we purchased it for two reasons: one, to have people come to our little rural community more, and two, so I didn't have to be traveling near as much. My husband and I have built our operation from the ground up, so everything that I mentor or help entrepreneurs with, we've already lived it. I always say I don't know a lot of what to do, but I can tell you a lot about what not to do because we've made those errors. My big thing is I just want to provide some resources that I wish my husband and I would have had 15 years ago.