Her Story
About Stephanie
Stephanie Siegel, CDS, is the Safety Director at Pemberton Truck Lines, where she oversees safety operations for the company's dry van fleet and its affiliated Specialty Transport hazmat fleet. In this leadership role, she manages accident investigations, driver coaching, regulatory compliance, recruiting, retention, and onboarding while ensuring adherence to Department of Transportation standards and industry best practices. As a member of the company's leadership team, Siegel also helps implement the Entrepreneurial Operating System (EOS) to strengthen organizational performance, drive innovation, and support the company's continued growth. Siegel's career in the transportation industry is a testament to her dedication, perseverance, and passion for professional development. She began at Skyline Transportation in a data entry position and steadily advanced through roles including administrative assistant, compliance manager, and safety director before joining Pemberton Truck Lines. Along the way, she completed the Vistage Leadership Program and has earned her Certified Director of Safety (CDS) and Certified Safety Compliance Manager (CSCM) credentials through the North American Transportation Management Institute (NATMI) and she is currently enrolled in Crestcom's Leadership program. She has also made a lasting impact on the industry through her leadership as the founding Chair of the East Tennessee Young Professionals Council, helping establish the organization as a resource for developing the next generation of transportation professionals. Siegel attributes her success to hard work, a willingness to learn from others, and the unwavering support of her family and mentors, including Jeff Reed, Rocky Summers, and John Pemberton, whose guidance has shaped her leadership philosophy. Today, she is committed to paying that mentorship forward by helping develop future leaders, including mentoring her safety coordinator as she grows within the industry. An active member of the Tennessee Trucking Association, the American Trucking Associations, the Young Professionals Council, and Women in Trucking, Siegel remains dedicated to advancing safety, fostering leadership, and strengthening the trucking industry through service, collaboration, and continuous improvement.
Her Interview
Ten minutes with Stephanie
01What do you attribute your success to?
I attribute my success to hard work, a willingness to take direction, and a commitment to continuous learning. I started my career in data entry at Skyline Transportation and worked my way up to Safety Director, earning my Certified Director of Safety and Certified Safety Compliance Manager credentials along the way. Early in my career, nearly five years as a supervisor at Chick-fil-A taught me the value of exceptional customer service, leadership, and a strong work ethic. I have continued to grow through opportunities such as teaching CDL permit classes, completing the Vistage Leadership Program, participating in the Crestcom Leadership Program, and serving as chair of the Young Professionals Council in East Tennessee, all of which have strengthened my leadership skills and passion for developing others.
02What’s the best career advice you’ve ever received?
The best career advice I have ever received is to never stop learning. Every day is an opportunity to learn something new, whether it's from a success, a mistake, or someone with more experience than you.
I've also learned that growth comes from being willing to take chances. Some of the biggest opportunities in my career came from stepping into roles that felt intimidating and challenging myself to pursue goals that others thought were out of reach. Even when things don't go exactly as planned, you gain knowledge, confidence, and experience that move you forward.
Finally, always try to see the bigger picture. Stay confident, keep an open mind, and consider different perspectives before making decisions. The ability to continue learning, embrace challenges, and view situations from multiple angles has shaped not only my career, but the leader I strive to be every day.
03What advice would you give to young women entering your industry?
My advice to young women entering the transportation industry is to learn everything you can and never stop learning. No matter how much experience you gain, there is always something new to learn every day.
Hold your head high and believe in yourself, but stay humble. Don't walk into the industry thinking you know everything. Listen, ask questions, and be willing to learn from the people around you. Some of the greatest lessons come from those who have spent years doing the job.
Be understanding and try to see every situation from different perspectives. Strong leaders are those who listen before they react and who take the time to understand others.
Most importantly, don't let the fact that transportation is a male-dominated industry make you question whether you belong. You absolutely do. Your knowledge, work ethic, and character will speak louder than anything else. The respect you earn won't come because you're a woman; it will come because you've proven yourself through hard work, integrity, and perseverance. And when you look back and realize you've earned the respect of people from every background, every age, and every level of experience, it will be one of the most rewarding accomplishments of your career.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in the transportation industry today is recruiting and retaining qualified drivers. It's something carriers across the country are working to improve, and there isn't a single solution. The industry is constantly evolving, so we have to keep evolving with it. Whether it's improving company culture, strengthening communication, recognizing drivers for the work they do, or finding better ways to support them, we're always looking for new ideas that make a lasting difference.
For me personally, one of my greatest opportunities has been the chance to help grow Pemberton Truck Lines and Specialty Transport. John Pemberton has trusted me as a leader and has always valued my ideas and input. That trust has given me the opportunity to help shape processes, improve safety, strengthen retention, and contribute to the company's long-term vision.
My goal is simple: to help build something truly special. I want to look back years from now and know that I played a meaningful role in helping this company grow into everything we believed it could become. Being part of that journey is one of the most rewarding opportunities of my career.
05What values are most important to you in your work and personal life?
The values that guide me most, both professionally and personally, are integrity, compassion, innovation, honesty, and kindness. I believe in doing the right thing, even when no one is watching, treating people with respect, and always looking for ways to improve.
At Pemberton Truck Lines, our core values of integrity, compassion, innovation, and enrichment align closely with my own. They remind me to lead with character, care about the people around me, and never stop looking for better ways to serve our drivers, customers, and team.
In my personal life, honesty and love are at the center of everything I do. I believe everyone deserves to be treated with kindness and respect, and I hope that the impact I leave on others is just as meaningful as any professional accomplishment.
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