Susan Luskin, Founder on Influential Women
Verified Member

Influential Woman · Employee Benefits and Insurance Administration

Susan Luskin

FMLI

Founder, Diversified Administration, Inc.

Hollywood, FL 33024

Certifications · Degrees · Memberships

Degree University of Maryland- B.A. Degree Florida Atlantic University- M.A. Cert QuickBooks Online Tips and Tricks Cert Cybersecurity Awareness: Phishing Attacks Cert Chartered Life Underwriter Cert FMLI Member A women's Zionist organization Member Florida Association of Health Underwriters Member National Association of Insurance and Financial Advocates Member Society of Human Resource Management

None of your education is ever wasted. At some point it all comes together in a way that makes you happy.

Susan Luskin · In Her Own Words

From How She Did It Explore All Topics

I moved across country, became a life underwriter in 1973, now I run a family benefits company with my sons and grandson since 1992, and looking forward to retirement.

How She Found Stability in a Season of Change

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Her Story

About Susan

Susan Luskin is a seasoned benefits administration expert and the owner of Diversified Administration, Inc., a leading Section 125, HRA, and COBRA administration firm in South Florida. Since founding the company in 1990, Susan has helped employers and health insurance agents implement customized medical expense reimbursement plans, reduce health insurance premiums, and ensure compliance with Department of Labor regulations. Her decades of experience have made her a trusted consultant and educator in the field, guiding companies to improve employee benefits while maximizing tax savings.

With a career in benefits administration spanning more than 50 years, Susan is recognized as a nationally published expert on Section 125 Internal Revenue Code issues and other tax-advantaged strategies. She has earned multiple professional designations, including FLMI, CLU, CEBS, RHU, and ChHC, and serves as a certified instructor for agent licensing and continuing education in Florida. Through her interactive seminars and client-focused approach, she empowers employers and employees to navigate complex benefits plans with confidence and efficiency.

Beyond her professional achievements, Susan is deeply committed to education and professional development within her industry. She has served in leadership roles with the Broward Association of Health Underwriters, including CE Chair, program chair, and treasurer. Even in semi-retirement, she continues to provide strategic guidance, share her expertise, and mentor others in the benefits administration and insurance community, maintaining a legacy of excellence and impact.

Her Interview

Ten minutes with Susan

01What do you attribute your success to?

I attribute my success to the guidance of mentors like Chuck Smith, who helped launch my company, as well as the inspiration and support of attorneys and HR professionals I’ve worked with over the years.

02What’s the best career advice you’ve ever received?

Make sure you look forward to Mondays. If not, you are not in the right position.


03What advice would you give to young women entering your industry?

Understand that it changes every day. If you are a person who says "That's the way we have always done it", this is not for you.

04What values are most important to you in your work and personal life?

The values most important to me in my work and personal life are embracing the dynamic nature of my field, taking initiative, and committing to continuous learning.

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