Susan Luskin
Susan Luskin is a seasoned benefits administration expert and the owner of Diversified Administration, Inc., a leading Section 125, HRA, and COBRA administration firm in South Florida. Since founding the company in 1990, Susan has helped employers and health insurance agents implement customized medical expense reimbursement plans, reduce health insurance premiums, and ensure compliance with Department of Labor regulations. Her decades of experience have made her a trusted consultant and educator in the field, guiding companies to improve employee benefits while maximizing tax savings.
With a career in benefits administration spanning more than 50 years, Susan is recognized as a nationally published expert on Section 125 Internal Revenue Code issues and other tax-advantaged strategies. She has earned multiple professional designations, including FLMI, CLU, CEBS, RHU, and ChHC, and serves as a certified instructor for agent licensing and continuing education in Florida. Through her interactive seminars and client-focused approach, she empowers employers and employees to navigate complex benefits plans with confidence and efficiency.
Beyond her professional achievements, Susan is deeply committed to education and professional development within her industry. She has served in leadership roles with the Broward Association of Health Underwriters, including CE Chair, program chair, and treasurer. Even in semi-retirement, she continues to provide strategic guidance, share her expertise, and mentor others in the benefits administration and insurance community, maintaining a legacy of excellence and impact.
• QuickBooks Online Tips and Tricks
• Cybersecurity Awareness: Phishing Attacks
• Chartered Life Underwriter
• FMLI
• University of Maryland- B.A.
• Florida Atlantic University- M.A.
• Chartered Heathcare Consultant
• A women's Zionist organization
• Florida Association of Health Underwriters
What do you attribute your success to?
I attribute my success to the guidance of mentors like Chuck Smith, who helped launch my company, as well as the inspiration and support of attorneys and HR professionals I’ve worked with over the years.
What values are most important to you in your work and personal life?
The values most important to me in my work and personal life are embracing the dynamic nature of my field, taking initiative, and committing to continuous learning.