Tasha Norman
Tasha Norman is a dynamic leader whose career spans multiple industries, including media, advertising, fitness, Pilates, and real estate. As co-owner of LifeSpan Pilates in New York City, she combines entrepreneurial vision with a passion for wellness, establishing a premier studio recognized for its excellence in Romana’s Pilates. Tasha’s professional journey began in media as a TV producer and evolved through executive roles at ALM Media, LLC, where she led pioneering content initiatives, including launching innovative podcast and multimedia projects, demonstrating her ability to anticipate industry trends and drive strategic growth.
An accomplished author and publisher, Tasha founded Tendu Magazine and FitEngine Magazine, creating influential platforms for health, wellness, and fitness. She has also authored “Beyond the Gym: 50 Proven Strength and Mobility Hacks for Women 60+ for Optimal Fitness, Anywhere and Anytime,” further cementing her status as a thought leader in the wellness space. Her leadership extends beyond business operations, as she has served as President of NAWBO-NYC, mentoring women entrepreneurs and championing professional development and knowledge sharing.
Tasha’s versatility is evident in her forays into real estate, Pilates instruction, and event production, including NYC Dance Week and wellness festivals. With a career marked by innovation, mentorship, and a commitment to holistic development, she continues to inspire through strategic leadership, creative ventures, and a dedication to empowering others across industries.
• Setting a Vision: How to Gain Clarity on Your Goals
• Diversity & Inclusion
• Creating a Culture of Privacy
• How to Speak So People Want to Listen
• Improving Your Listening Skills
• Interpersonal Communication
• Communicating about Culturally Sensitive Issues
• Confronting Bias: Thriving Across Our Differences
• Diversity, Inclusion, and Belonging
• The Leader’s Guide to Mindfulness (getAbstract Summary)
• Unconscious Bias
• Zena Rommett Floor-Barre
• Romana's Pilates Certification
• Pilates, Anatomy, Bio-Mechanics
• Williams College- B.A.
• Links, Incorporated
• VILDWERK
What do you attribute your success to?
I attribute my success to my mother, who was the first African-American woman to have a private label line at Walmart. She guided me in navigating challenges as a competitive African-American woman, teaching me to embrace my unique journey and create my own opportunities rather than wait for doors to be opened for me.
What advice would you give to young women entering your industry?
I would advise young women considering entrepreneurship to first reflect on their motivations—whether it’s financial goals, passion, or a desire to make a difference. It’s also important to understand your emotional connection to the business and consider your personal responsibilities and stamina before diving in.
What values are most important to you in your work and personal life?
The values most important to me in work and life are planning, emotional intelligence, and adaptability—I’ve learned from every role, from broadcast production to running a Pilates studio, that every experience is a learning opportunity to be shared. I also prioritize integrating my passions, like golf, dance, and art, into my life rather than striving for a strict work-life balance.