Teresa Jones reflects on 25+ years in destination sales, sharing how meaningful career growth comes from building relationships, embracing change, practicing authentic leadership, and focusing on impact beyond personal success and titles.
Her Story
About Teresa
Teresa Jones is a Destination Account Executive with Visit Owensboro in Owensboro, Kentucky, bringing more than 25 years of experience across sales, marketing, product management, merchandising, and operational and technical account management. Before entering tourism, she spent more than two decades in sales account management within the gift and entertainment industries, including extensive work with Hallmark accounts. Her career also includes experience in radio and digital sales, Walmart online coordination, inventory control, and customer-facing operations. She earned her high school education at Owensboro Catholic High School.
Since joining Visit Owensboro in February 2023, Jones has focused on destination sales and business development, connecting organizations, meeting planners, corporate partners, and travel professionals with Owensboro's attractions, venues, hospitality, and experiences. She has helped identify opportunities for conferences and group travel, build relationships with organizations and state associations, and contribute to the growth of annual conventions in the community. Her work has helped bring national conferences to Owensboro, including an event involving representatives from 25 states. She emphasizes collaboration, creative event development, and personalized experiences that benefit both clients and the local economy.
Jones is also committed to relationship building, community involvement, and developing the next generation of professionals. She has served as an American Red Cross board member and has participated in the March of Dimes Auction Committee. In her professional approach, she emphasizes showing up consistently, providing exceptional service, making people feel valued, maintaining personal relationships, and thinking creatively about client experiences. She also mentors recent college graduates and young professionals, sharing the importance of communication, service, and building meaningful connections throughout a career.
Her Interview
Ten minutes with Teresa
01What do you attribute your success to?
I attribute my success to a combination of persistence, relationships, and a willingness to never stop learning.
I’ve learned that success isn’t always about being the smartest person in the room—it’s about being willing to listen, show up, follow through, and find a way to get things done. Throughout my career, I’ve built my success by developing genuine relationships and earning people’s trust. In destination sales, people are not just buying a destination; they are trusting you to help make their event successful.
I also attribute my success to being willing to adapt and I’ve never been afraid to learn something new, embrace technology, or rethink the way we do things. Today, that includes becoming more AI-efficient and finding ways to use new tools to work smarter while still keeping the personal relationships that are at the heart of sales.
Most importantly, I believe my success comes from staying curious and continuing to grow. I’ve made mistakes, learned from them, and taken on challenges that pushed me outside of my comfort zone. I’m proud of what I’ve accomplished, but I’m even more excited about what I can still contribute.
For me, success isn’t just about the numbers or titles. It’s about the relationships I’ve built, the people I’ve helped, the community I represent, and leaving things better than I found them.
02What’s the best career advice you’ve ever received?
Build your reputation before you build your résumé.
03What advice would you give to young women entering your industry?
My advice to young women entering the tourism and sales industry is to show up every day and make service a priority. Every person wants to feel important, so it is essential to make your clients and partners feel valued. Build and maintain strong relationships, consistently provide top-notch service, and be a genuine people person.
I also encourage young professionals not to rely solely on email. Pick up the phone and call people. Personal connections matter, and strong relationships can open doors that an email alone cannot. Take the time to understand your clients and what is important to them.
Finally, think outside the box and focus on creating memorable experiences. Ask about the themes and goals of conferences, then develop activities that fit the client, whether that means organizing a pub crawl, golf tournament, or another customized experience. Be creative, be attentive, and look for ways to give people an experience they will remember.
04What values are most important to you in your work and personal life?
The values that are most important to me are integrity, relationships, accountability, growth, and service.
Her Content Hub
Articles by Teresa
The Career I Didn’t Plan—and the Impact I’m Still Creating
Lessons from 25+ Years in Destination Sales: Building a Career on Relationships, Integrity, and Continuous Growth
By Teresa Jones
When I look back at my career, I realize that some of the most meaningful parts of it were never part of the original plan.
More than 25 years ago, I could not have mapped out every opportunity, relationship, challenge, or lesson that would eventually shape my career. What I could do was show up, work hard, build relationships, stay curious, and say yes to opportunities that challenged me to grow.
That has become one of the greatest lessons of my career: you don't always have to know exactly where you're going to make meaningful progress. Sometimes you simply have to be willing to take the next step.
Success Is Built on Relationships
Working in destination sales has taught me that people are at the center of everything.
You aren't simply selling a convention center, hotel rooms, attractions, or a destination. You're building trust with a meeting planner. You're partnering with hotels and community organizations. You're listening to what a client needs and finding ways to make their experience successful.
Some of the most rewarding moments in my career haven't been the signed contracts. They've been the relationships that continued long after the contract was signed.
I've learned that people remember whether you answered the phone, returned the email, followed through on a promise, paid attention to the details, and genuinely cared about their success.
Your reputation is built in those moments.
Don't Be Afraid to Evolve
One of the biggest mistakes we can make in our careers is believing that the way we've always done something is the way it should always be done.
The meetings and hospitality industry has changed dramatically throughout my career. Technology has changed. Marketing has changed. The way people communicate has changed. And now artificial intelligence is changing the way we work.
I don't see that as something to fear. I see it as an opportunity to learn.
At this stage of my career, I'm intentionally becoming more AI-efficient and learning how technology can help me work smarter, organize better, communicate more effectively, and spend more time doing what technology can't replace: building relationships.
Experience matters—but experience combined with a willingness to evolve is even more powerful.
Leadership Isn't Just a Title
As my career has progressed, I've become increasingly interested in what it really means to be a leader.
I've learned that leadership isn't about having all the answers or being the person who does everything.
It's about listening.
It's about trusting other people.
It's about knowing when to step in and when to step back.
It's about recognizing the strengths of the people around you and giving them room to use those strengths.
And perhaps most importantly, leadership is about helping other people grow.
I want to be the kind of leader who makes the people around me better—not because they need to become like me, but because I want them to become the best version of themselves.
The Details Matter
Recently, I received an email from a community partner thanking our team for our work in bringing a major statewide conference to Owensboro.
What stayed with me weren't just the words about the successful event. It was the recognition of the things that happened behind the scenes: leadership, professionalism, responsiveness, attention to detail, and diligence.
Those are not always the things people see.
But they matter.
They reminded me that you don't build a successful career through one big moment. You build it through hundreds—or thousands—of small moments when you choose to follow through, solve a problem, make the extra call, listen a little longer, or find another way to help.
What I Would Tell the Next Generation
If I could give one piece of career advice to someone just beginning their journey, I would tell them:
Build your reputation before you build your résumé.
Be someone people can count on.
Keep your word.
Ask questions.
Listen more than you speak.
Don't be afraid to admit you don't know something.
Learn from people who have more experience than you—and don't be afraid to learn from people who have less.
Embrace change.
And don't become so focused on your own success that you forget to help someone else succeed.
Because eventually, your career becomes about more than the title beside your name.
It becomes about the people you've influenced, the relationships you've built, the doors you've opened for others, and the difference you made along the way.
I'm Still Becoming
After more than 25 years in my career, I don't feel like I've reached the finish line.
In many ways, I feel like I'm entering a new chapter.
I'm thinking more about leadership, mentorship, innovation, and legacy. I'm asking myself not only, "What can I accomplish?" but also, "Who can I help?" and "What can I leave better than I found it?"
That shift has changed how I look at success.
I still care about goals. I still care about results. I still love winning business and seeing Owensboro succeed.
But I also care deeply about the people beside me and the people coming behind me.
Because perhaps the greatest measure of a career isn't simply what you accomplish while you're there.
It's what continues because you were there.
And that's the voice I want to share at this stage of my career: keep growing, keep learning, keep showing up, and never underestimate the impact you can have on someone else's journey.
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