Teresa Low, Executive Coach & Fractional CMO on Influential Women

Influential Woman · Executive Coaching

Teresa Low

Executive Coach & Fractional CMO, Teresa Low Consulting

New York, NY

Certifications · Degrees · Memberships

Degree National University of Singapore Degree MBA in Marketing (United States)

Her Story

About Teresa

I spent 3 decades in marketing, leading brands and teams at very big companies like Hershey's and Beam Suntory. I learned the skills of what it takes to rejuvenate brands and build teams, and I really put it to the test in my most recent role as Chief Marketing Officer at Acme Smoked Fish. There, I had to bring all those skills and adapt them to a family-run company that never really did marketing before. This company had been around for 100 years and never had marketing, and I was able to use what makes me unique - both the left brain and right brain - to help them reposition, repackage everything, create the team, and win the hearts and minds of the people in the company, including the family members, to be behind this change. Marketing drove a lot of the wins at Whole Foods and Walmart, which were two main things that when I joined, they said would be their wish but they just couldn't get in. We did it together, and it was really led by the marketing things we put in place. A year ago, when my corporate chapter ended unexpectedly, it gave me an opportunity to pause instead of being on autopilot. I thought about what I really wanted to do, and I realized what I loved most throughout my whole career was when I was leading teams and bringing out the best in people. Someone suggested I look into coaching, and I had my first coaching client, and it told me this is really what I'm meant to do now - to take all my experience and help the person, the younger me 10 years ago, that I wish got the help to navigate without being so exhausted and feeling so invisible.

Her Interview

Ten minutes with Teresa

01What advice would you give to young women entering your industry?

First, ask yourself why you want to go into coaching. That's the most important question to ask. You have to really learn to listen to your own voice. If truly at your core you want to coach because helping people brings you a lot of fulfillment and joy, then it's a good path to be in and to actually learn more about and get into. If you do want to get into coaching, I think it's a phenomenal profession to be in, and don't let other people who tell you that there's so many coaches around, why do you want to go into coaching - I disagree. I think that we all bring something different to the table. Coaching is so needed today, even more so because with AI, of course you can get all the information you want at your fingertips, you can read all the books you want, but there's nothing like the human coaching and mirroring that helps you realize what's within you, and that sticks a lot stronger than any AI you can talk to and any books you can read.

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