Tidda Eng Davis

Mrs. Tidda Davis is a co-founder, business coach, regional field manager, and community partner with a passion for inspiring healing, growth, and success through education, leadership, and service. Based in Pittsburg, California, she brings a people-centered approach to her work, combining strategic insight with a deep commitment to empowering underserved communities. Her mission is rooted in helping individuals and families gain access to resources, develop confidence, and step into leadership within their own lives. Currently, Tidda serves as a Regional Field Manager working with distributors under Lifeline California, leading field agents across California, Nevada, Hawaii, and tribal lands. In this role, she oversees recruitment, training, and community outreach while supporting programs that provide essential connectivity, devices, and education to those in need. Her professional journey began in sales and marketing in 2020, spanning diverse campaigns including energy, internet, HVAC, and canvassing, all while blending outreach with education and relationship-building. Before transitioning fully into sales leadership, Tidda spent years in nonprofit and service-oriented roles, including impactful work with Covenant House California supporting unhoused youth through employment, education, and life-skills development. She is also the author of The Rebirth of a Queen – She Is Back, a reflection of her commitment to resilience, personal transformation, and empowerment. Across every role she holds, Tidda is driven by a belief that leadership is about service, awareness, and building stronger, more connected communities—work she considers not just a career, but a calling.