Yvette M. Walker

Yvette M. Walker is an accomplished media executive, marketing strategist, and community advocate with more than 25 years of experience spanning marketing, public relations, international product development, and broadcasting. She is the founder, executive producer, and host of the Southern California Business Report, an ABC News & Talk affiliate program that showcases the businesses, organizations, and leaders driving positive change across Southern California. Since launching the program in November 2020, she has produced hundreds of interviews that highlight innovation, resilience, and community impact, providing a platform for stories centered on solutions, opportunity, and success. In addition to her broadcasting career, Yvette is the owner of Premier Marketing and Public Relations, where she develops strategic branding, marketing, and public relations campaigns that help businesses strengthen their market presence. Her expertise encompasses brand development, media relations, digital marketing, social media strategy, community outreach, and business communications. Earlier in her career, she held leadership positions in product development, law firm administration, and business operations, consistently driving organizational growth through strategic planning and creative problem-solving. She has also dedicated years of service to civic leadership, serving as a Planning Commissioner for the City of Upland, Chairwoman of the Community Development Block Grant Committee, and board member for several nonprofit organizations committed to community advancement. Driven by a passion for authentic storytelling and meaningful community engagement, Yvette has built her career around connecting people with opportunities and amplifying voices that inspire positive change. A graduate of Brooks College with studies in Design and Visual Communications and Psychology, she combines creativity with strategic insight in every endeavor. Outside of her professional life, she enjoys traveling, cooking, gardening, and spending time with her family, including her three children and fiancé, John. Through her work in media, marketing, and public service, Yvette continues to champion leadership, collaboration, and the belief that sharing stories of hope can transform communities.