What's Working on LinkedIn Today: How to Get Visible and Win Sales

The rules of LinkedIn have changed. With AI flooding feeds, falling organic reach, and audiences more skeptical than ever, what worked even a year ago doesn't work today.

In this practical masterclass, Natasha Walstra, LinkedIn Strategist and Founder of NearPoint Strategies, breaks down what's actually working now to build visibility and drive business without the cringe-worthy pitch slaps or content that sounds like everyone else's.

As a self-described introvert who once made 100+ cold calls a day (and hated every minute of it), Natasha discovered that LinkedIn could replace the tactics that felt misaligned,  and went on to build a six-figure business in under a year using the very strategies she'll share. Designed for women leaders, executives, and entrepreneurs who know they should be more active on LinkedIn but feel stuck, overwhelmed, or turned off by the "bro marketing" approach, this session focuses on building real relationships that convert.

Participants will learn:

• Why we're in a "trust recession" - and how to stand out when everyone's guard is up
• Three mindset reframes that turn LinkedIn from a chore into a relationship-building tool
• How to create content that showcases your expertise without sounding like AI wrote it
• The "coffee shop test" for messaging that actually gets responses
• Why chasing the algorithm is a losing game - and what to do instead