Hold On to Your Why: Faith, Purpose, and Building Through the Hard Days

Sometimes the most meaningful businesses begin not with an idea for a company, but with a problem someone desperately wishes had already been solved.

In this episode of the Influential Women Podcast, host Jodie O'Brien sits down with Amy Suzanne Upchurch, founder and CEO of Pink Stork, a women's wellness brand supporting women through fertility, pregnancy, postpartum, hormone health, and everyday wellness.

Amy's journey began during a deeply vulnerable chapter of her own life. While experiencing severe pregnancy complications, she found herself searching for additional support for her body and realizing how few options she felt were available. Instead of setting out with the goal of becoming an entrepreneur, Amy says she felt called to create the support she had once needed herself. 

Pink Stork began in Amy's garage in 2015 while she was a young mother with four children under four and a husband deployed with the military. What started in those humble circumstances has grown into a nationally available women's wellness brand. Through that growth, Amy has continued returning to the same question that guided her from the beginning: How is this serving women? 

Amy also opens up about the realities behind entrepreneurship and motherhood, from learning to delegate and trusting her team to losing $250,000 through a business decision that fundamentally changed how she approached the company's finances. She challenges the expectation that women should perfectly “balance it all,” instead encouraging women to know their priorities, give themselves grace, and understand why they're building in the first place. 

In this conversation, you'll learn:

• How Amy's own pregnancy complications inspired the idea behind Pink Stork
• Why she never originally set out to become an entrepreneur
• What it looked like to build a company from her garage with four young children
• How Pink Stork keeps women at the center of its decisions
• Why trust is earned through small actions over time
• How Amy's role changed as she grew from founder into CEO
• Why motherhood has taught her some of her greatest leadership lessons
• Why Amy rejects the idea of perfectly balancing work and family
• How a $250,000 business loss changed the way she leads financially
• Why saying no is an essential part of protecting your priorities
• How intuition helps Amy evaluate opportunities
• Why understanding your “why” can carry you through difficult seasons
• Why women need more room to speak openly about their health experiences
• How faith, grace, and purpose continue to shape Amy's leadership

Amy's story is a reminder that you don't have to know exactly where the road will lead before you take the first step. Know why you're taking it, stay grounded in what matters, and let that purpose carry you through the hard days.

Connect with Amy Suzanne Upchurch

Pink Stork: pinkstork.com

Amy on Instagram: https://www.instagram.com/amy.suzanne

Pink Stork on Instagram: https://www.instagram.com/pinkstork 

Pink Stork on TikTok: https://www.tiktok.com/@pinkstork