Lisa M. Estrada: 8 Years Building CollabTech into a Digital Powerhouse
Lisa M. Estrada has built CollabTech into a digital transformation powerhouse by combining technical expertise with a core belief that success is built on hard work, integrity, and genuine relationships. As Founder and CEO of the Cedar City-based agency, she brings over 13 years of technology and project management experience to clients seeking measurable results through marketing, application support, web design, Google Ads, and strategic client relationship management.
For eight years, Estrada has led CollabTech with a philosophy shaped by her entrepreneurial family background. Growing up surrounded by family members who built and managed their own businesses instilled in her a strong work ethic, resilience, and understanding that success isn't just about profit - it's about perseverance, integrity, and willingness to keep learning and adapting. That foundation drives her "together we solve, evolve, and transform" approach, offering free consultations and customized solutions that turn clients into long-term partners.
Her credentials reflect a commitment to continuous learning. Estrada holds a Project Management Professional (PMP) certification and has developed comprehensive project management methodologies tailored to drive efficiency. She's earned Certified SAFe 5 and 6 Agilist credentials, Certified Six Sigma Green Belt, ITIL Foundation in IT Service Management, Scrum Fundamentals certification, and Six Sigma Yellow Belt. This expertise is grounded in a Master's in Information Systems from the University of Redlands (2014) and a Bachelor's in Political Science (2010), blending technical acumen with strategic insight.
Estrada excels in project lifecycle management, risk mitigation, process improvement, and client-focused solutions. She leads cross-functional teams with clarity and precision, communicating effectively with clients, vendors, and stakeholders while consistently delivering high-quality results. Her career path into technology was shaped by circumstance, and those diverse experiences have allowed her to quickly adapt and solve complex challenges.
The best career advice she's received - to always be the learner and remember that it's about people and relationships - guides everything she does at CollabTech. This dual focus on continuous growth and authentic connection drives her work with the agency's team of 10 specialists and shapes her advice to young women entering the industry: use your voice confidently, let hard work and integrity set you apart, invest in relationships over transactions, and never stop learning.
Outside her professional pursuits, Estrada enjoys hiking, horseback riding, and running, reflecting her love for challenges and personal growth. She remains active through the Kiwanis Club, Kershaw Estates HOA, and AYSO. Her dedication to helping businesses transform through collaborative strategies, technology, and automation positions her as a leader reshaping how companies approach digital transformation.
