From User to Builder: Analys Journey Across Bitcoin, Media, and Venture
From Bitcoin enthusiast to strategic advisor: building financial empowerment and Bitcoin-native platforms.
I was a user of Bitcoin and startups long before it became my profession.
Curiosity led me deep into the ecosystem—first through product marketing and media at BTC Inc. and The Bitcoin Conference, and later by building my own consumer financial education platform, Felipa.io.
Felipa.io raised a $50,000 seed round from SAMA Cap and received an Innovation Award from the Hispanic Heritage Foundation at eMerge Americas, in collaboration with Google. The platform focused on helping women build healthier financial habits and invest with greater confidence, including gaining exposure to Bitcoin.
This journey expanded into advisory roles, where I supported early-stage companies with go-to-market strategy, partnerships, and investor narrative development. I worked closely with Raise Financial during its seed fundraising and early-stage build, contributing to capital strategy and relationship development.
Today, I serve as an advisor to Bitcoin-native media and growth platforms, including Bitcoin Treasuries Media and Roxom TV. I work alongside founders to refine positioning, scale distribution, and design long-term strategic direction.
Since 2022, my career has been shaped by learning in real time, operating within fast-moving markets, building alongside founders, and transforming ideas into structured systems that create lasting value. I focus on connecting narrative with capital, and community with conviction.
To the young women just starting out:
Try new things. Stay curious. Learn in motion.
You are not meant to follow one straight line. You are allowed to pivot, evolve, and rewrite your path. Stay rooted in who you are, and keep your vision bigger than your fear.
If this resonates with you and you feel inspired to connect, feel free to reach out at analysfalchuk@gmail.com.
