How Evorentia Began: A Scientist’s Journey Toward Evidence Driven Innovation
From Sweden to the Middle East: Building evidence-driven solutions through research and advisory work.
When I reflect on the origins of Evorentia, I always return to where I came from. Growing up in Sweden shaped me in ways I did not understand fully at the time. Public health there isn’t an abstract concept — it’s a shared cultural ethic. Evidence, equity, and population-level thinking guide everyday decisions. I absorbed that worldview naturally, long before I knew I would build a career around it.
Years later, as I traveled to conferences across Europe and the Middle East, I kept noticing the same gap. Brilliant ideas were everywhere, ambition was abundant, and organizations cared deeply about impact — yet many lacked the research infrastructure to make their work truly evidence-based. They had pressing questions about behaviors, patient needs, outcomes, and system dynamics, but no one to translate those questions into rigorous studies, trustworthy data, or actionable insights.
Around that same time, people began pointing out something about me that I had always dismissed as restlessness. I naturally see patterns, gaps, and possibilities that others overlook. I thrive when moving between disciplines and challenges. What I once considered a weakness — my excitement for new ideas — was actually a strength. It made me well-suited for advisory work rather than confining myself to one narrow problem for years.
My scientific path reinforced that direction. I studied pharmacy, completed a PhD in oncology at the University of Oxford, and worked on research that earned recognition and opened doors to cross-disciplinary collaboration. Over time, my interests expanded into public health, behavioral science, and AI ethics in healthcare. These fields may sound academic, but they’re profoundly practical — they explain why people behave the way they do, why systems fail or thrive, and how technology must be used responsibly, with humans at the center rather than replaced by algorithms.
Evorentia emerged from all these influences: my Swedish foundation, my Oxford training, the unmet needs I saw across the Middle East, and the personal satisfaction I find in helping others build ideas grounded in evidence rather than assumption.
Today, Evorentia is a research and advisory firm dedicated to helping organizations turn questions into clarity. We support public health agencies, NGOs, health-tech companies, and mission-driven organizations seeking to understand people, outcomes, and systems deeply enough to guide real decisions. Many organizations don’t need a full internal research department — they need a trusted partner who can design a study, analyze data, map patient pathways, evaluate technologies ethically, or uncover behavioral insights that shape effective programs.
What sets our approach apart is depth. We work with scientific precision. We do not guess, and we do not rely on templates. Every project is built from first principles and anchored in evidence from epidemiology, behavioral science, and clinical research. Our collaborative model — which includes a management consultant and a medical statistician — allows us to offer a wider set of services without clients needing to hire multiple teams. And because we operate remotely, we support clients seamlessly across the UK, the Middle East, Europe, and the United States.
A quieter but deeply meaningful part of this journey has been becoming a mother while building Evorentia. My own mother shaped me profoundly, and I want my daughter, Talia, to feel that same pride one day. Much of my work happens while she learns, plays, or simply exists beside me. She reminds me daily why evidence and ethics matter. The future we’re helping to build is hers.
The mission behind Evorentia is simple: we help organizations make decisions that stand on evidence. Whether we’re studying population health, exploring behavioral dynamics, or evaluating ethical uses of AI in healthcare, our work always returns to the same question: What does the data truly show, and how can it improve people’s lives?
For organizations committed to creating meaningful, credible, and forward-thinking initiatives, that is where we come in.
Learn more at: www.evorentia.com
