I Refuse Average: Why I Never Waited to Be Qualified to Succeed
From a 17-year-old immigrant with no college degree to a serial entrepreneur: why courage to begin matters more than qualifications.
What if the only qualification you really needed to begin was the courage to try?
I have spent most of my life building businesses in industries I knew very little about when I started.
I wasn't born into a business family with a roadmap to success. I didn't graduate from a prestigious university. In fact, I never attended college.
But I have always had one belief that has guided almost every decision I've made:
When I set my mind on something, I find a way to make it happen.
And perhaps more importantly, I refuse to live an average life simply because someone else believes I should.
A 17-Year-Old Girl With No Roadmap
I arrived in the United States from Iran at 17 years old.
I had limited English, no understanding of the American business world, and no idea where my future would take me.
After one semester of English as a Second Language in high school, I eventually earned my GED.
That was the end of my formal education.
For many years, I carried a quiet insecurity about not having a college degree. I admired people who had earned their degrees and sometimes wondered whether I was missing something essential.
But while others were collecting diplomas, I was collecting experiences.
I learned from books, conversations, mentors, mistakes, customers, employees, and sometimes complete strangers.
I discovered that curiosity could open doors and that determination could take me places my résumé never could.
I have tremendous respect for education. But I learned that a degree is one form of education, not the only form of intelligence or potential.
My Career Never Followed a Straight Line
At 19, I was working in personal injury medical billing. At 20, I entered the beauty industry through electrolysis. At 21, I explored life insurance.
By my early twenties, I was organizing business exhibitions and trade shows, including Persia Trade Network, an event that brought together approximately 250 exhibitors and attracted more than 15,000 visitors in Anaheim, California.
Over the following decades, I worked in radio broadcasting, timeshare sales, interior design, wholesale baking, retail baking, and residential senior care.
Some people might look at that list and see a woman who couldn't decide what she wanted to do.
I see something completely different.
I see a woman who refused to believe she could only be good at one thing.
Whenever I encountered an interesting opportunity, my first question wasn't, "Am I qualified?"
It was, "How can I make this work?"
That distinction changed my life.
You Don't Have to Know Everything to Start Something
One of my most meaningful entrepreneurial experiences was building Sunflour Bakery.
I entered the wholesale bakery industry without a traditional background in food manufacturing.
What I did have was a vision, an understanding of customers, and a willingness to learn everything else.
I studied production, packaging, distribution, food safety, staffing, and how to present products to major grocery retailers.
Over time, Sunflour Bakery grew into a business supplying retailers including Ralphs, Gelson's, Mother's Markets, Bristol Farms, and Whole Foods.
We built a team of more than 20 employees, and I eventually sold the business for approximately three times my original investment.
Was the journey easy? Absolutely not.
There were challenges, unexpected expenses, difficult decisions, and plenty of moments when I had to figure things out as I went.
But I never considered those experiences failures.
Every obstacle taught me something I couldn't have learned by standing on the sidelines.
I believe the greatest risk in business isn't always making the wrong decision. Sometimes it's spending your entire life waiting until you feel ready.
When Business Became Something More Personal
Years later, I entered another unfamiliar industry: residential senior care.
I founded Queen's Home, a boutique assisted-living business dedicated to creating warm, beautiful, dignified living environments for older adults.
I wanted our homes to feel like real homes, filled with good food, laughter, thoughtful design, companionship, and genuine human connection.
Over more than a decade in senior care, I have encountered hundreds of residents, each carrying a lifetime of memories and experiences.
And something unexpected happened.
The people I was caring for became some of my greatest teachers.
I listened to stories of extraordinary achievements, beautiful marriages, broken relationships, missed opportunities, and dreams that had been postponed for too long.
Some residents had accumulated tremendous wealth. Others had lived modestly.
But when people reached the final chapters of life, their priorities often became remarkably similar.
They spoke about love, family, forgiveness, friendship, and the experiences they wished they had enjoyed.
Very few wished they had spent more time worrying about what other people thought.
Those conversations profoundly influenced me.
I began to understand that building a successful business and building a meaningful life are two different accomplishments.
And I wanted both.
Why I Believe Women Should Never Put an Expiration Date on Their Dreams
Today, as I approach 60, people sometimes ask whether I am finally ready to slow down.
My answer usually surprises them.
I'm not slowing down. I'm discovering an entirely new chapter.
After decades of building businesses, I'm now expanding into writing, public speaking, and sharing the lessons I've gathered through entrepreneurship and life.
Through Queen K Speaks, I want to encourage women, especially those entering their 50s, 60s, and beyond, to recognize how much experience, wisdom, and potential they still possess.
I often hear women say, "I wish I had started earlier."
My response is always the same.
Earlier would have been wonderful. But today is still available.
You are not too old to start a business, learn a new skill, write a book, travel somewhere unfamiliar, or discover a passion you never knew existed.
You don't have to become the person you were at 25.
You have the opportunity to become someone even more interesting because of everything you've experienced since then.
Imagine entering the next chapter of your life with the confidence of someone who has already survived challenges, raised a family, built relationships, made difficult decisions, and learned what truly matters.
That isn't a disadvantage.
That is a remarkable foundation.
Confidence Is Built Through Action
People often describe me as confident.
But confidence isn't something I was simply born with.
It developed over years of walking into unfamiliar situations and discovering that I could figure things out.
I have learned that courage doesn't necessarily mean having no fear.
It means refusing to let fear make every decision for you.
And I have never believed that one unsuccessful venture defines a person as a failure.
Even when something doesn't work out exactly as I imagined, I give myself credit for having the courage to try.
Because while some people spend years analyzing whether an opportunity might succeed, others are already discovering the answer.
I would rather learn from an experience than spend my life wondering what might have happened.
My Definition of Success Has Changed
When I was younger, success meant creating businesses, achieving financial independence, and proving to myself that I could accomplish whatever I set out to do.
Those things still matter to me.
But life has taught me to appreciate another kind of wealth.
The freedom to enjoy a beautiful morning. The ability to travel and experience different cultures. The joy of watching my three sons build their own futures. The privilege of making someone else's life a little brighter.
Today, I measure success not only by what I accomplish, but also by how much of my life I truly experience.
I don't want to reach the end of my journey with a long list of achievements and an even longer list of things I never allowed myself to enjoy.
I want to be able to say that I tried, I explored, I loved, I learned, and I lived.
I Refuse Average
Looking back, I realize that my greatest advantage wasn't a particular skill, business strategy, or professional qualification.
It was my willingness to begin.
I began when I didn't speak the language fluently.
I began when I didn't have a degree.
I began when I didn't understand the industry.
And I continue to begin, even at an age when society sometimes expects women to become quieter, less ambitious, or less adventurous.
If there is one message I hope women take from my story, it is this:
Don't let your age, education, past experiences, or other people's expectations determine the size of your future.
You don't need permission to reinvent yourself.
You don't need to be the most qualified person in the room.
In fact, the power of being willing to begin before you feel fully qualified can be greater than waiting until you believe you are completely prepared.
And you certainly don't need to have your entire life figured out before taking the next step.
You need curiosity, courage, resilience, and the willingness to learn.
There may be many chapters in your life.
Make sure you don't stop writing them simply because you think you've reached a certain age.
As for me, I'm still writing mine.
And I refuse average.
