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Recruiting in the Post-COVID Era

How Virtual Recruitment Transformed Hiring and Expanded Access for Job Seekers Everywhere

Adriana Holladay, Recruitment Specialist on Influential Women
Adriana Holladay
Recruitment Specialist
State of Illinois
Recruiting in the Post-COVID Era

The world changed in 2020.

Almost overnight, businesses closed their doors, offices emptied, and hiring processes that had existed for decades were forced to adapt. The way people work today is dramatically different from the way they worked in 2019, and recruiting has evolved right alongside it.

Many employers are still feeling the effects of the workforce disruption that began during the pandemic. Millions of people left the workforce, changed careers, retired early, or reassessed what they wanted from their professional lives. As a result, organizations continue to face significant staffing challenges.

From a recruiting standpoint, the pandemic forced me to rethink how I connected with candidates. I realized that if another shutdown or major disruption occurred, I needed a way to continue helping job seekers and employers without relying on in-person interactions. I needed a recruiting model that could operate entirely from my desktop.

To prepare, I invested in learning virtual communication platforms such as Webex and developed an online program to guide candidates through the hiring process. What began as a response to a crisis became an opportunity to expand my reach and improve access to information.

Today, I teach ten live classes each month through Webex. These sessions are open to anyone, anywhere, allowing participants to join from the comfort of their homes. Because the classes are taught live, attendees can ask questions in real time and receive immediate guidance.

The classes cover topics such as creating an effective applicant profile, preparing for interviews, understanding job bulletins, and learning about the services and opportunities offered by my agency. My goal is to remove barriers that often prevent qualified candidates from successfully navigating the hiring process.

One of the most rewarding outcomes of this virtual approach has been its impact on diversity and inclusion. Geographic location is no longer a limitation. I can connect with job seekers from different communities, backgrounds, and experiences, helping them access opportunities they may not have otherwise discovered.

The post-COVID era has taught recruiters an important lesson: adaptability is essential. Technology has transformed the way we recruit, educate, and support candidates. While the pandemic created unprecedented challenges, it also accelerated innovations that have made recruiting more accessible, efficient, and inclusive than ever before.

The future of recruiting is not limited by location. It is defined by connection, accessibility, and the ability to meet candidates where they are.

The number of applications we receive per hiring requisition has tripled, and I have helped many people succeed in the process.

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