Why Skincare Under Makeup Matters More Than Ever in a Screen-Driven World
A founder’s perspective on barrier support, wear longevity, and protecting skin in modern daily life
As the founder of Skin & Vine, I didn’t set out to create just another skincare line. I was looking for something I couldn’t find—a system that supports skin the way we actually live today.
Like many people, my days move from office monitors to laptops, phones, video calls, and late-night scrolling. Over time, I noticed how makeup would sit differently on my skin—breaking down faster, emphasizing dryness, or feeling heavy by the end of the day. That’s when I realized the issue wasn’t the makeup. It was what was happening under it.
Healthy, supported skin creates a better surface for makeup to adhere to. When the skin barrier is balanced and hydrated, makeup applies more evenly, looks smoother, and wears more comfortably throughout the day. When the barrier is compromised—by environmental stressors, dehydration, or daily exposure—makeup tends to cling, fade, or settle where you don’t want it to.
What truly caught my attention was how little conversation there was around modern exposure. We protect our eyes from blue light. We think about UV when we’re outdoors. But our skin is still quietly absorbing exposure from screens, indoor lighting, and daily environmental stress—all while we expect makeup to perform flawlessly on top of it.
That realization led me to create Skin & Vine as a system, not a single product. Each step is designed to support the skin barrier first—so makeup works with your skin, not against it—while helping defend against the realities of modern life, from digital exposure to environmental stress and visible signs of aging.
When skincare is doing its job underneath, makeup becomes an enhancement—not a cover. It wears better, feels lighter, and looks more like skin.
That’s the philosophy behind Digital Defense Skincare—supporting your skin beneath the makeup, and beyond the screen.
If you’re curious about how Digital Defense Skincare fits into real life, you can learn more about Skin & Vine at skinandvine.com.
