Alison Richmond, Chief Marketing Officer on Influential Women

Influential Woman · Staffing and Services

Alison Richmond

Chief Marketing Officer, Medix

Los Angeles, CA

1Award received

Certifications · Degrees · Memberships

Degree San Diego State University Cert Chief Revenue Officer Certificate Program (Pavilion) Cert Chief Marketing Officer Certificate Program (Pavilion) Member Pavilion (go-to-market community) Member American Staffing Association (Marketing and Public Relations Committee)

Her Story

About Alison

I've been in marketing for 22 years, and my main area of expertise today is marketing and growth strategy. I oversee a team across marketing, including brand, product marketing, growth, and customer experience. My day involves working with other leaders, specifically in sales and technology, to build out different strategies that connect with our customers and drive new business. Throughout my career, I've led teams ranging from 4 to 40 people, and what I'm most proud of is helping to build other leaders. I look for where people really have passion and where they excel skills-wise, and sometimes it's about helping them identify those areas. Really, sometimes it's giving them permission or just reminding them that they don't need permission to try something new and different. I started at San Diego State University, and I'm just a really curious person, so throughout my career I've always been the first to raise my hand and learn through experience. I also like to continue to learn for myself and for those I'm working with, so I'm a member of Pavilion, which is a go-to-market community, and I regularly take their certificate programs. Most recently, in the last 5 years or so, I've gone through both their Chief Revenue Officer and Chief Marketing Officer programs. I try to stay really connected to our industry, the staffing and services industry, going to industry conferences and even speaking at some events, just trying to find ways to learn whether it's through structured programs, through peer communities, or through actually doing the work.

Her Interview

Ten minutes with Alison

01What do you attribute your success to?

I think it's three things. First, building a network to both lean on and have people that advocate for you and are in your corner consistently throughout my career. Second, it's a lot of really hard work. And then I think it's some luck - that right time, right place kind of scenario. Because definitely there's hard work involved, but the things that happen in the organizations you're in that open more doors for you, or the people you get to meet, I do think are a combination. I also live by grit, grace, and gratitude - I even have a necklace that says that. It's that mindset of working hard, navigating through whatever situations are in front of you, and then ultimately just being appreciative for the people around you and the experiences you have. I really only embraced building my own network over the last maybe 6 years in my career, and it's so important to have your own network of people and community that are in similar roles to you, because you can lean on each other.

02What’s the best career advice you’ve ever received?

I have an amazing mentor who gives me great advice quite often, and I need a lot of it. But I would say 'aim small, miss small' is something I come back to a lot. What it really means, especially being in marketing, is don't overthink it. Trust your gut along with your experience, and make sure you're okay to feel forward. It's about not getting paralyzed by trying to be perfect - just take action based on your instincts and what you know.

03What advice would you give to young women entering your industry?

The advice I give most to my younger team members that are currently on my team, or I mentor through my college and also through American Staffing Association, is to be patient with yourself and with the process, but don't lose sight of what the goal is. There's so many distractions today, and a lot of times we have to shift in the way we go about working, especially now with AI, but ultimately you have a vision for yourself in your career. Don't be afraid to share what you want out of your career, what your goals are, because you will find other people are there to help you, and it also sets intention for yourself. That could be a project, that could be a role in 5 years - whatever it is, don't be afraid to put it out there and keep working towards it, even if you have to shift in the approach.

04What values are most important to you in your work and personal life?

Curiosity, humor, and really a willingness to collaborate and work together are most important to me. I also live by grit, grace, and gratitude - those are the three G's. I started boxing a few years ago and began to train in new and different ways, something very different for me to test my body, and my trainer gave me a necklace with those words. I think that mindset applies in all parts of life - it's about working hard, navigating through whatever situations are in front of you, and then ultimately just being appreciative for the people around you and the experiences you have.

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