Influential Woman · E-commerce

Amanda Pizarro

E-commerce Executive, --

Los Angeles, CA

Certifications · Degrees · Memberships

Degree Azusa Pacific University - Business major Degree Azusa Pacific University - Music major

Her Story

About Amanda

I started working when I was young, selling tamales in the street with my mom. We became so popular in our community, making a lot of revenue even when I was just a kid. I've always been passionate about sales and fashion since I was a child. In high school, I worked at the Gap as a seasonal employee, and they loved me so much they kept me for 7 years through all of college, even though it was challenging with the hours. That's where I really learned about retail, selling, and merchandising, and what it takes to sell in a retail environment. Then I got introduced to American Apparel when I worked with the founder there for 7 years. I went from retail sales to digital sales, and that's where I started my career learning everything about the e-commerce world. I've been very lucky to work with stellar and amazing people in the industry who have been my bosses, and I think that's why I was able to become a very strong executive. They worked my butt off, but I did a lot of hard work and went from the bottom all the way to the top. I'm very thankful and honored and content with what I've been able to accomplish, but it's been a lot of people that have poured into me and helped shape me.

Quick Facts

IndustryE-commerce
Based inLos Angeles, CA
Specialty E-commerce, Direct-to-consumer sales, Digital marketing
- Paid media management
- Business intelligence and analytics
- Digital merchandising
- Revenue growth
Volunteers with Missionary trips to Tijuana and Mexico during college
- Led worship at church for many years

Her Interview

Ten minutes with Amanda

01What do you attribute your success to?

I'm a very strong woman. I don't give up easily. I have a lot of tenacity. For example, when I worked with Emma Grede, founder of Skims and Good American, she thought I was gonna quit the job in month two. She was like, how are you doing this, Amanda? And I said, I don't give up, I always give it a chance. I was able to turn around a very challenging business. They had a team of 30 people when I came in, and I had a team of only 4, so from 30 to 4 people. The digital business was not completed correctly and was bleeding revenue. I told Emma, let me focus, give me 5 months, and if I stay focused, I could turn around the digital business. I increased conversion rate from 1% to 3.5%, which never happens. People are like, how the hell did you do that? But I'm very focused, I drive, and I don't give up easily. I think my team is also important. I invest a lot in my teams. You're nothing without your team. They make it happen. I always try to lead with grace and investment in my team, but I also like to be clear so that I can set them up for success and really empower them to do their best work. That's what I learned from my previous bosses. I always make sure that I'm also pouring into people, because I think that's also a great investment for the companies.

02What’s the best career advice you’ve ever received?

The best career advice I've ever received is to always know my numbers. I grew up kind of old school, so I was always taught to know my numbers, because if you know your numbers, you speak with truth, you speak with direct clarity, and people follow you, and they know exactly what to do. If you don't know your numbers, you're a disaster. Imagine you're in a meeting and everybody's confused about the data you're presenting. That can cause so much confusion and misalignment. I've always been super prepped. When I go to a meeting, I have everything, and when I speak, I'm very clear. I'm an executive, but I think that really helped me get to where I am right now as an executive woman. I could speak numbers, and then people are like, let's go. I think that's why I've been able to lead some fascinating things in my career.

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