Her Story
About Anna
My work has always been about sitting between design and execution, whether that's interior architecture, experiential design, or furniture consulting. I started on the owner's rep client side doing design direction and artistic direction - really focusing on the look and feel of things and soft production. My career has spanned museum and design exhibition work, experiential work within museums, and commercial real estate where I focus on office tenant improvement and creating spaces that foster collaboration and connection cross-functionally. I look at how specific colors and curvatures of design actually facilitate the end goal. I've also done furniture design and business account management, working with companies like West Elm, Restoration Hardware, and Crate and Barrel, consulting with them on direction and helping them build what they actually want. I'm especially passionate about experiential and immersive design - I love how brands are now moving beyond just creating Instagrammable moments to actually connecting attendees to their brand ethos through intentional choices in materials and shapes. Currently, I'm freelancing and doing my own thing, and I've realized I really enjoy collaborating with people as a partner, being invited to other people's projects to support and help them grow through guidance, consulting, and strategy.
Her Interview
Ten minutes with Anna
01What do you attribute your success to?
I think I have this level of self-awareness that I didn't have when I was in my 20s that is kind of holding me accountable for being in constant improvement, or a student of life. I'm curious around what kind of limitations I've already put into place from when I was younger, or some sort of patterns, and playing with that - not associating or attaching myself to it, but kind of looking at it like, hmm, that's funny, I don't know if I want to believe that about myself. What drives my success is wanting to feel some kind of level of, wow, I did that, that's kind of cool. And I did that because it was fun, and I enjoyed the process of it, not because I attached myself to whatever outcome, or however cool it looked in the end, or what people thought about it. Of course, I'm human, and that's a big part of it, but having being soaked into doing the action and being in and figuring out, and problem solving and strategizing is what I find my success is sort of defined by.
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