Antonia Pettit

The Associate Director of Undergraduate Admissions supports the leadership and daily operations of the undergraduate admissions team. This role supervises admissions staff, including hiring, training, onboarding, and performance management, while helping to develop and execute a data-informed annual territory management strategy that guides travel, scheduling, transportation, and accommodations.

The Associate Director manages recruitment efforts within assigned territories from inquiry through registration, building strong relationships with prospective students and their families through phone, email, interviews, campus visits, and recruitment events. Responsibilities include reviewing and evaluating applications (transcripts, test scores, essays, and recommendations), conducting admissions interviews and presentations, coordinating tours and classroom visits, and ensuring timely follow-up to complete applicant files.

The role oversees and participates in recruitment initiatives such as high school and community college visits, open houses, receptions, and on- and off-campus events. The Associate Director manages travel to ensure alignment with institutional expectations and develops contracting strategies with counselors and ambassadors to maintain consistent engagement with prospective students.

In collaboration with high school and college counselors, the Associate Director strengthens partnerships to increase referrals and maintain updated institutional materials. The position also leads and supports ongoing admissions projects, including student ambassador programs, alumni engagement initiatives, publications, electronic recruitment efforts, and promotional materials, while developing and maintaining program manuals and operational procedures.