Her Story
About Cyndi
My journey as a storyteller began when I was a pre-teen with my first Kodak Instamatic camera, and it expanded when I got my first reel-to-reel tape recorder and started interviewing people in Denver, Colorado. I have an insatiable curiosity and an enormous capacity for wonder, and photography and audio storytelling became my way of showcasing how I see and hear the world. I attended the University of Washington, where I worked at KCMU radio station, and then moved on to KZAM in Seattle, Washington, one of the last free-formatted commercial radio stations where I could play everything from Neil Young to B.B. King to the Grateful Dead. I hosted a live interview show called Off the Record for four years, featuring people involved in arts and entertainment. The radio station was very involved politically and culturally in the Seattle area, and I worked with an amazing group of people, many of whom came from Brown University. I also did an internship at King TV, the local NBC affiliate, where I warmed up the audience for Seattle Tonight. After graduating from the American Film Institute in 1988 as a producer fellow, I worked in development for major studios including Warner Brothers and Sony, where I was responsible for finding the next story from newspapers, articles, books, or scripts. Later, I worked for NPR programs including Marketplace and Off-Ramp, always looking for stories, particularly women's stories. Now I focus on fine art photography and give back by teaching basic digital photography to cancer patients. As a seven-year cancer survivor who has been NED (no evidence of disease) for seven years, photography was my spiritual medicine during my journey, and I'm passionate about passing that healing power on to others going through their own cancer journeys. I also write articles and take pictures for Edible magazine, combining my love of photography and storytelling around food culture.
Her Interview
Ten minutes with Cyndi
01What do you attribute your success to?
I attribute my success to my insatiable curiosity and enormous capacity for wonder. These qualities have driven me throughout my career as a storyteller, whether through photography, radio, or film. I've also been fortunate to have had influential women mentor me along the way. Shelly Morrison at KZAM radio station was incredibly supportive and secure in who she was. She put her arms outstretched to me and said, 'Cindy, this is what I know, take it and do with it what you want.' That experience shaped my whole career trajectory. I've taken what she gave me and passed it on to other women who have interned with me and whom I've helped along the way. I also made important choices about prioritizing my family, stepping back from my demanding development career to raise my kids. I wanted to be the one to teach them that every flower has a name, every cloud has a name, every rock has a name, and a nanny wasn't going to do that. I told myself that I'd know I did a good job with my kids if I taught them how to problem solve, because that's the real key to life. If you can problem solve, you can do anything.
02What advice would you give to young women entering your industry?
I would tell young women to seek out mentors who are secure in themselves and willing to share their knowledge openly. I learned this from my own experience working under two very different women early in my career. One woman at King TV was very nervous about me and thought I was going to take her job, so she wasn't supportive at all. But Shelly Morrison at KZAM radio was the exact opposite - very secure in who she was and her abilities. She basically put her arms outstretched to me and said, 'Cindy, this is what I know, take it and do with it what you want.' That made all the difference in my career trajectory. I've taken what she gave me and passed it on to other women that have interned with me and that I've helped along the way. Don't underestimate the power of women supporting other women - it can change everything.
03What values are most important to you in your work and personal life?
The most important values to me are curiosity, wonder, and giving back to others. I have an insatiable curiosity and an enormous capacity for wonder, which has driven my work as a storyteller throughout my life. Family is also incredibly important to me. I made the conscious decision to step back from my demanding career in film development because I wanted to be present to raise my kids. I saw a lot of women who were directors and producers having kids but not raising their kids, and I didn't want that. I wanted to be the one to teach my children that every flower has a name, every cloud has a name, every rock has a name. I cherished the time I spent with them, even just driving to practice - that time was like gold. Giving back is also central to who I am. People gave me a lot along the way, and now I'm at the point in my life where I've got a little bit of time to pass that on. As a cancer survivor, photography was my spiritual medicine during my journey, so I really want to pass that on to other people going through their journey. I teach photography to cancer patients because it's very dear to my heart.
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