Danielle Crockett, Senior Manager of Creative Content on Influential Women

Influential Woman · Communications

Danielle Crockett

Senior Manager of Creative Content, Climate Nexus

Shickshinny, PA

Certifications · Degrees · Memberships

Degree Pratt Institute Degree New York - Communications Design Degree General Assembly - UX Design

Her Story

About Danielle

I'm from a super rural community where I live on a farm now, though I went to New York City for school and then moved back. My journey started when I was a senior in school working on a commercial for USAID about international disaster relief. I shot it all in my parents' garage with lamps from Lowe's, made stop-motion origami dollars, and got a DJ friend to narrate it. They loved it and made a full national campaign out of it - it even aired on the Super Bowl. That experience showed me I love working in policy because it's grounded in reality, not like selling toothpaste. As manager of creative content for 4 years, I focused on climate policy with an undercurrent on racial justice. We made websites for marginalized communities being redlined and steamrolled by pollution in their areas, people who are geopolitically trapped. We got funding and resources to help about 40 frontline organizations build credible presences online, and it actually worked. It was beautiful to be in community with these people and meet them face-to-face. I work with brilliant people who want to make huge change through communication, and that's the most rewarding thing in the world.

Her Interview

Ten minutes with Danielle

01What do you attribute your success to?

I would say immovable willpower, but also really being reflective of people around you and learning from them. I think that's the most important thing, because you can't do it by yourself - we don't exist in a vacuum. Everybody is so valuable, and they have everything to offer, and you have everything to offer them. It's like, by working together with each other is what makes you good.

02What advice would you give to young women entering your industry?

It would definitely be that you can literally be or do anything that you want. That makes you feel weird, like, investigate your own beliefs and limitations, and just get rid of them. Because they're not even real, you know?

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