Her Story
About Dede
Dede Murff is a keynote speaker, trauma-informed adoptive mother, and Master Certified Health Coach dedicated to helping women over 50 rewrite their health stories through a unique blend of faith, science, and practical lifestyle strategies. Her passion for health and wellness was born from personal experience after being diagnosed with rheumatoid arthritis while simultaneously supporting her husband through a heart attack. Determined to pursue a holistic path to healing, Dede successfully placed her rheumatoid arthritis into remission, lost 45 pounds, and transformed her own health—an experience that inspired her to help others do the same.
With more than a decade of experience as a health coach, Dede specializes in guiding women toward sustainable physical, emotional, and spiritual wellness. Certified through the Dr. Sears Wellness Institute as a Master Health Coach, she has also completed advanced training in Positive Intelligence, whole-food plant-based nutrition, and the spiritual roots of health and disease. Through personalized coaching, workshops, retreats, and speaking engagements, she empowers women to develop healthy habits, renew their mindset, build resilience, and create lasting change in every season of life.
As the mother of five children, including four adopted through foster care and international adoption, Dede brings compassion, authenticity, and real-world wisdom to her work. Her trauma-informed perspective and deep faith foundation allow her to connect meaningfully with women navigating life’s challenges, transitions, and uncertainties. Whether speaking at conferences, church events, women’s retreats, or coaching clients one-on-one, Dede’s mission is to inspire hope, encourage healing, and equip women to live healthier, more purposeful lives.
Her Interview
Ten minutes with Dede
01What do you attribute your success to?
I attribute my success to watching my dad's life and all that he accomplished. He recently passed away at 98, and he was never sick, always active and joyful. My dad didn't have probably a third grade education at best, but he made a tremendous life for the 6 kids he had. He lost his own father when he was very young, but he overcame so much. The consistency in his life - his faith, family, his love for our mom and his children - was inspiring to me my whole life. He always wanted to own a grocery store and he got to own one. I saw him love on people. He didn't have a lot by the world's standards, but he was extremely a rich man. He saw life with the glass three quarters full and saw the best in everyone. I want my life to look like my parents' life, like my dad's life, and all that he accomplished. That's what drives me and inspires me.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received is to find your passion and get really good at it. Just hone in on it and be the very best. With social media now, there's so many things that pull at you, so many things you can do, especially in health and wellness. But finding that one thing that really motivates me - and that is helping women get unhinged and get anchored, to become anchored so that when life gets hard, you're not shaken - that's what I focus on.
03What advice would you give to young women entering your industry?
The best advice I could give is there's not a one-size-fits-all. What worked for you may not work for the woman that you're coaching. Be the best listener that you can be and ask really good questions, because everyone really has the answer already inside them. It's your job as a coach to help them get to that answer.
04What are the biggest challenges or opportunities in your field right now?
I think the biggest challenges right now are staying relevant and staying on top of all the changing things that are out there with nutrition. There's too much information, and people have little snippets of that information. When you're trying to work as an evidence-based coach, you're trying to hone in on that lane. People will come to you saying things like apricot seeds are great, and yeah, they have some benefits, but is it evidence-based? That's the biggest challenge right now - helping people distinguish between all the information out there and what's actually evidence-based.
05What values are most important to you in your work and personal life?
The value that's most important to me in my work life is integrity and honesty. In my personal life, it would be my faith, my family, and passing down to my children core values that were taught to me by my parents, who were amazing.
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