Emily Fernandez, Microsoft Copilot Ambassador on Influential Women

Influential Woman · Entertainment Industry

Emily Fernandez

Microsoft Copilot Ambassador, OnCampusNation, a division of The Campus Agency

Los Angeles, CA

Certifications · Degrees · Memberships

Degree University of Southern California (USC) Degree Graduating May 14 Degree 2025 Cert SEMrush Marketing Academy Certification Cert Certified Influencer (Her Campus) Member Her Campus

Her Story

About Emily

I've been working in brand partnerships and marketing in the entertainment industry for three years, starting as a sophomore in college and continuing through my senior year at USC, where I'm graduating this May. My typical work involves watching unreleased films and brainstorming creative brand partnership opportunities. During my internship, I had the amazing experience of watching films like Super Mario Galaxy and Minions 3 before they were released, and my job was to brainstorm different brands that would be cool to partner with. For example, with the Mario Galaxy movie, my coworker and I came up with the idea to partner with Old Spice, the deodorant brand. We would pitch these ideas to my manager, and if she liked them, she would set up an activation with the brand partnerships team at the different companies. My most notable achievement was landing my dream internship at Blumhouse as a marketing intern. I love horror films, and I had been applying to their internship program since my freshman year, getting rejected each time. Finally, during my junior year, I had an interview with the CMO, and just 10 minutes after my interview, she called and offered me the job. I also interned at Illumination, the company that created The Minions and Despicable Me, where I continued developing my skills in brand partnerships and learned to be more confident in asking questions and reaching out for help. Beyond my internship work, I'm also a certified influencer through Her Campus, an organization where college students partner with different brands for social media work. I'm passionate about content creation and building my personal brand as I continue to grow in the entertainment marketing field.

Her Interview

Ten minutes with Emily

01What do you attribute your success to?

I attribute my success to my family and my discipline. I did martial arts from a young age until I was older, and throughout my time doing martial arts, I developed discipline. So whatever I get into, I'm very motivated and disciplined in whatever I do, and I just keep going. My family is also a big factor because I grew up in a setting where my parents both worked 9-to-5 jobs, and I'm the oldest child, so I would have to take care of my siblings a lot. I feel like I want to break generational cycles, and for me personally, I wouldn't want a 9-to-5 lifestyle - I want something different for myself, and I'm working towards that.

02What’s the best career advice you’ve ever received?

I have two pieces of advice that really stand out. First, my manager from Blumhouse told me, 'Don't be afraid to ask the hard questions.' When I first started my internship, I was very shy and too scared to ask questions. My manager noticed that about me, so we had a talk, and she encouraged me not to be afraid to ask the hard questions because that's what I was there for - to get experience. I think that's really good advice because by the time I had my internship at Illumination, I felt like I was better at communicating my questions and not being afraid to reach out for help. The second piece of advice is don't compare your journey to others. Especially at my age and in my college career, a lot of people tend to compare themselves to their peers, like 'Oh, this person got an internship, why didn't I get an internship?' So I feel like it's important not to compare yourself to others.

03What advice would you give to young women entering your industry?

I would say know your worth. I'm a big believer in this, especially in the entertainment industry. I don't believe in unpaid internships. I've done two unpaid internships, and I feel like I put so much work in what I do that I deserved compensation for my work, but never received it because I just wanted experience on my resume. So I would say just know what you're worth, and look for the companies that you're passionate about. Whatever company tells you yes, just go for it, especially if it's a company that you like.

04What are the biggest challenges or opportunities in your field right now?

I would say the biggest challenge in the entertainment industry overall is the advancement of AI. It's kind of scary because I feel like in the future, it might take over certain jobs in the industry, like editing jobs and maybe even marketing jobs. AI can come up with campaigns, and it's a little scary. During my time at Blumhouse, I was very much encouraged to use AI for developing my ideas, and I do use AI every day. But I feel like we should also use our creativity, our own creativity, instead of having AI come up with ideas. I actually wrote a whole paper about AI in the industry. It's a real concern, but I also understand that AI will always need that human element with it in most positions, so we have to learn to accept it and let it help us so we can move on and do more things and just be smarter.

05What values are most important to you in your work and personal life?

I value teamwork because in my career, I love team bonding and doing teamwork and brainstorming with my coworkers. I find that very valuable. I also believe in just being kind to others and treating people the way you would want to be treated.

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