Hailie Warren

My career began right out of college with the Chicago Bears, where I spent 5 seasons working on events and entertainment across the Chicago area. I was part of a small three-person team running all their events, often serving as MC and host at different events with the mascot. After my first full-time year, I transitioned to a content agency as a social content strategist and producer while continuing with the Bears on game days as backup mascot for 4 more seasons. At the agency, I found my footing in content strategy, PR, video production, and script writing. My breakthrough project was a 24-episode YouTube series for Craftsman Tools where we restored an old pickup truck into a race car, which ended up getting nominated for an Emmy and a Facebook Award. This catapulted me further into content strategy. I moved to another agency where I led content strategy and PR, building strong relationships with major home and tech publications while pitching for Hoover, Dirt Devil, and Auric Vacuums. When my husband got a coaching opportunity in South Dakota, my agency let me work remotely until I became a mom. I then took a role at the University of South Dakota leading their PR and eventually became creative director leading all campaigns, creative work, photo, video, and social. I also became an adjunct professor teaching brand strategy. During that time, we earned two more Emmy nominations and got second place to the U.S. Postal Service from PR Daily for our COVID-19 crisis communications campaign. Throughout my time at USD, I ran my own freelance business doing consulting and PR for brands like Martha Stewart Furniture and Scotsman Residential Ice. At the start of 2026, I joined a consulting firm as a partner and fractional CMO, working alongside co-founder Marin as a dynamic duo where I handle the creative ideation, concepting, campaign, and brand world building while she focuses on go-to-market strategy. Since I started, we've hired 3 new people and are expanding very quickly.