Influential Woman · Downtown Development
Heidi Gilmond
Executive Director, DOWNTOWN SMITHFIELD DEVELOPMENT CORPORATION
Smithfield, NC
Her Story
About Heidi
My career journey has been anything but traditional. I started with a Spanish and English Education degree from Whitworth College, dreaming of setting the world on fire, but teaching wasn't for me. I spent 6-7 years in the credit industry as a third-party bill collector, where I discovered I was really great at negotiating with people and putting them at ease in scary and hard situations. I then spent about 17 years building a career in international sales and business development for manufacturing companies across Montana and Idaho, putting my Spanish education to work and learning how business works all over the world. After moving back to Montana, I switched to hospitality, running a convention center in a tourism-heavy area, then moved to senior healthcare during COVID. Through all these experiences, I learned that my passions were really about serving people and servant leadership, helping people realize how amazing and special they truly are. When my husband and I moved to the East Coast as empty nesters, I became a coach and consultant for businesses, geared mostly towards helping women in business realize their true potential and power. After helping small businesses get their foothold for about a year in this small-town rural area, I was asked to step in with Downtown Smithfield Development Corporation, which was in a state of turmoil and needed someone to rebuild it from the ground up. I absolutely feel that my weird variety of background has led me here, where I can help this community come together and build something special for the growth that's coming.
Her Interview
Ten minutes with Heidi
01What do you attribute your success to?
I attribute my success to a combination of energy, curiosity, hard work, and the example set by my father. In high school, I was nicknamed "Spaz" because I always had so much energy and was constantly involved in something. Looking back, that enthusiasm has served me well throughout my career. Paired with my dad's incredible work ethic and servant leadership, it gave me a strong foundation for approaching every opportunity with a positive attitude and a willingness to do the work.
I've also learned that success is never achieved alone. Every challenge I've faced, every new experience I've embraced, and every person I've had the privilege to work alongside has helped shape who I am today. I've always believed that growth comes from being willing to learn, adapt, and keep moving forward, even when things don't go as planned.
One of my personal mottos has always been: "Get up, dress up, and show up." It sounds simple, but showing up consistently—with energy, professionalism, and a commitment to doing your best—creates opportunities, builds relationships, and ultimately leads to success. For me, success isn't about reaching a destination; it's about continuing to learn, serve others, and make a positive impact wherever you are.
02What’s the best career advice you’ve ever received?
One of the best pieces of career advice I ever received was, "Never give up—cream always rises to the top." A former boss and mentor shared that with me early in my career, and it has stayed with me ever since. The message was simple: give your best effort every day, even when things aren't going your way, because hard work, integrity, and perseverance eventually get noticed.
I've also learned that every experience has value if you're willing to learn from it. The successes build your confidence, but the setbacks often teach the most important lessons. I've tried to approach every challenge, every opportunity, and every disappointment as a chance to grow and become better.
Success doesn't happen overnight. It comes from showing up consistently, maintaining a positive attitude, staying open to learning, and trusting that the work you're putting in today will pay off tomorrow. As my mentor reminded me, cream always rises to the top.
03What advice would you give to young women entering your industry?
My advice to young women entering this industry is simple: You are more powerful than you realize—use that power for good. Women often bring unique strengths to leadership and problem-solving. We tend to see situations from multiple perspectives, build meaningful relationships, and find ways to bring people together around a common goal. Those qualities are invaluable in any profession.
Invest in building a strong network of mentors, colleagues, and supporters. Be just as willing to offer help as you are to accept it. Some of the greatest opportunities in my career have come through relationships, collaboration, and people who believed in me along the way. Success is rarely a solo journey.
Most importantly, operate with integrity. Work hard, keep learning, show up prepared, and treat people with respect. Not every opportunity will go your way, and not every challenge will feel fair, but there is value in every experience if you're willing to learn from it. Stay curious, stay resilient, and remember that your reputation is built one interaction at a time.
I've always believed in the idea of "Get up, dress up, and show up." Show up consistently, bring your best self to the table, and don't be afraid to take up space. Your voice matters, your perspective matters, and your ability to make a positive impact is greater than you may know.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in economic development today is that local communities are increasingly affected by forces far beyond their control. Global markets, inflation, interest rates, workforce trends, and politics all have a direct impact on local businesses and investment decisions. What happens on the other side of the world can influence whether a small business owner here decides to expand, hire, or invest.
At the same time, I see that challenge as a tremendous opportunity. The United States was built by hardworking individuals who identified needs, found solutions, created products, offered services, and weren't afraid to take risks. History has shown that difficult economic times often spark innovation. Some of the most successful businesses and industries were born because someone saw a problem and decided to solve it. That entrepreneurial spirit remains one of our greatest strengths.
For communities like ours, the opportunity lies in finding ways to support and grow small and medium-sized businesses, because they are often the backbone of our local economy. We need to create environments where entrepreneurs can succeed, where investment is encouraged, and where people feel confident taking that next step.
I also believe that community development is just as important as economic development. Businesses are more likely to invest in places where people want to live, work, and spend time. Creating vibrant downtowns, fostering community pride, supporting arts and culture, and building strong relationships all contribute to long-term economic success. The strongest communities understand that economic development and community development go hand in hand.
05What values are most important to you in your work and personal life?
I believe we need to be building each other up and supporting each other, and really recognizing our stories. When you feel like your life, especially for women, we do a lot of things that we don't really feel are big deals, we just do them. But our stories are amazing, and I think that it's important that we share them and lift each other up. Through all my years working in different industries and with different people, I learned that my passions were really about serving people through servant leadership, and helping people realize how amazing and special they truly are. That's what drives everything I do now.
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