It wasn't just one moment. It was the constant pressure to seek approval. I no longer negotiate with misunderstanding; I chose alignment instead, and if it's aligned, I move.
Making Peace With Being Misunderstood
Explore moreI trusted the idea that women needed a space to find their voice and SELAH became proof that one courageous idea can create a ripple effect.
Jacquie Collins · In Her Own Words
It wasn't just one moment. It was the constant pressure to seek approval. I no longer negotiate with misunderstanding; I chose alignment instead, and if it's aligned, I move.
Making Peace With Being Misunderstood
Explore moreHer Story
Jacquie Collins is a strategic communications and change management executive who helps leaders navigate transformation through the power of clear, purposeful communication. Based in Bloomington, Illinois, she serves as a trusted advisor to C-suite executives at COUNTRY Financial, partnering with senior leaders to shape executive messaging, guide organizational change, and build communication strategies that inspire confidence, alignment, and action.
With more than 15 years of experience spanning financial services, insurance, and technology, Jacquie has built a reputation for turning complex business challenges into compelling narratives that connect people to purpose. Her expertise includes executive communications, organizational transformation, leadership messaging, employee engagement, and enterprise change management, with a particular focus on digital modernization, AI adoption, and culture transformation. Throughout her career at COUNTRY Financial, Google, and State Farm, she has led high-impact communication strategies, advised executive leadership teams, and strengthened stakeholder engagement during periods of significant organizational change.
Passionate about helping others communicate with confidence, Jacquie founded Selah Communication Consulting, where she equips leaders and organizations with the tools to communicate authentically, influence effectively, and lead with intention through consulting, coaching, and strategic content development.
Her commitment to advancing women in leadership led her to author an executive communications eBook designed to help women elevate their voice, strengthen their executive presence, and lead with greater influence. She is also writing her first book—a deeply personal account of her infertility journey—to encourage and empower others navigating similar experiences with resilience and hope.
As a first-generation college graduate, Jacquie believes leadership is measured not only by professional achievement but also by meaningful service. She serves on the Board of Directors for Home Sweet Home Ministries, supporting initiatives that strengthen individuals, families, and communities. In recognition of her contributions to the profession, she was honored as the 2025 Communicator of the Year by the Central Illinois Communication Association.
Whether advising executives, leading enterprise transformation, or mentoring the next generation of leaders, Jacquie is driven by a singular mission: to help people and organizations communicate with clarity, lead with purpose, and create lasting impact.
Her Interview
01What do you attribute your success to?
I attribute much of who I am to the values instilled in me by my family—especially my grandfather, Raymond Thompkins Sr. One conversation with him has stayed with me throughout my life. He said, “We sacrificed so that all of you could be successful. Be better than me.” Those words became more than advice; they became my purpose.
As a first-generation college graduate, I carry a deep appreciation for the opportunities I have that previous generations did not. My parents’ and grandparents’ sacrifices remind me that success is not just personal—it’s a responsibility. Every achievement is an opportunity to honor their legacy, create new possibilities for future generations, and ensure their sacrifices continue to have meaning.
02What’s the best career advice you’ve ever received?
Build a reputation, not just a résumé. Skills may get you an interview, but your reputation is what earns trust, promotions, referrals, and leadership opportunities. Become known for delivering results, communicating clearly, solving difficult problems, and making the people around you better.
A few principles that consistently pay off:
03What advice would you give to young women entering your industry?
The most influential person you will meet today is you.
You are the voice you hear most often. You are the person who will either encourage yourself or hold yourself back. Choose to believe in your potential, speak to yourself with confidence, and trust that you are capable of more than you realize.
If you have a dream, a goal, or a vision, don’t wait until you feel completely ready. Start where you are. Learn as you go. Grow through every challenge, and keep moving forward.
The relationship you have with yourself shapes every other opportunity in your life. Support yourself. Believe in yourself. Invest in yourself. Because when you do, you’ll discover that the greatest limitations were never your circumstances—they were the stories you told yourself.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges organizations face is leading people through constant change. Rapid advances in AI, shifting business priorities, and evolving workforce expectations require leaders to communicate with greater clarity, transparency, and empathy. Without a strong communication strategy, organizations risk confusion, disengagement, and resistance. Success depends on aligning leaders around a clear vision, empowering employees with timely information, and building trust throughout the transformation journey.
05What values are most important to you in your work and personal life?
The values that guide both my work and personal life are integrity, authenticity, service, and continuous growth. I believe trust is built through honesty, accountability, and consistently delivering on commitments. I value collaboration and empathy, recognizing that meaningful relationships drive lasting impact. Whether advising executives, serving my community, or mentoring others, I strive to lead with purpose, communicate with clarity, and create environments where people feel empowered to succeed.
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