Her Story
About Jacquie
Jacquie Collins is a Senior Communications & Change Management Leader based in Bloomington, Illinois, where she serves as a trusted advisor to C-suite executives at COUNTRY Financial. With over 15 years of experience in corporate communications, she specializes in translating complex business strategies into clear, actionable messaging that drives understanding, alignment, and execution across organizations. Her work centers on executive storytelling, leadership messaging, and change communication, with a focus on helping organizations navigate transformation, including digital modernization, AI adoption, and culture change.
Throughout her career, Jacquie has held communications and change leadership roles across major organizations including State Farm and Google, in addition to her current role at COUNTRY Financial. She has led enterprise-level communication strategies, supported supplier diversity initiatives, and partnered with senior leadership teams to strengthen stakeholder engagement and organizational alignment. Her expertise spans executive advisory, change management frameworks, narrative development, and communication effectiveness measurement, particularly within highly regulated industries such as financial services, insurance, and technology.
Beyond her corporate work, Jacquie is the founder of Sea Lock Communication Consulting, where she helps individuals and leaders strengthen their voice through consulting, coaching, and content development. She is also the creator of an executive communication eBook focused on empowering women in leadership communication, and she is currently developing her first book on her personal journey through infertility. A first-generation college graduate, she is actively engaged in nonprofit service as a board member of Home Sweet Home Ministries and was recognized as the 2025 Communicator of the Year by the Central Illinois Communication Association for her professional impact and contributions to the field.
Her Interview
Ten minutes with Jacquie
01What do you attribute your success to?
I attribute my success to the values instilled in me by my family, especially the guidance of my grandfather, who once told me, “We sacrificed so that all of you could be successful, so be better than me.” As a first-generation college graduate, I have always been mindful of the limited opportunities my parents and grandparents had, and their experiences have deeply shaped my perspective on education and perseverance. Their sacrifices continue to motivate me to strive for more, honor their legacy, and build on what they worked so hard to create for our family.
02What advice would you give to young women entering your industry?
My best advice would be for women to go scared. You might not have all the answers, but just do it anyway. If you have a dream, if you have a goal, if you have a desire, just start somewhere, and don't be afraid to fail. Learn, iterate, grow, and keep going.
Join Influential Women and start making an impact. Register now.