Johanna Maria Juntunen
Johanna Maria Juntunen is an accomplished communications and marketing professional with a rich background in journalism, media production, and strategic leadership. She began her career as a journalist and event producer before expanding into digital marketing, where she has led initiatives focused on analytics, audience engagement, and brand growth.
Deeply involved in both media and environmental advocacy, Johanna has collaborated with numerous organizations dedicated to conservation and education, including the Audubon Society, the Hummingbird Monitoring Network, Friends of Ballona Wetlands, and the Kauai Forest Bird Recovery Project. Her blend of scientific curiosity and creative storytelling fuels her distinctive voice in environmental communication.
Professionally, Johanna brings over two decades of expertise in digital marketing, project management, and strategic communication. She is well-versed in marketing analytics, goal setting, and conversion metrics. Johanna serves as the Head of Marketing and President of the IT and marketing professionals’ association Digmarit (formerly DigiMaMa) and is the Vice President of the Media Working Committee for the Finnish National Agency for Education (Opetushallitus).
An educator, strategist, and innovator, Johanna thrives on helping others develop their professional and creative potential. She is passionate about blending technology, storytelling, and sustainability — creating projects that inform, inspire, and connect audiences across disciplines.
• Balanced Scorecard and Key Performance Indicators - 2021
• University of Jyvaskyla
• Audubon Society
What advice would you give to young women entering your industry?
I always encourage young women interested in writing to follow their hearts and stay true to their personal values rather than chasing financial gain. When you create from a place of authenticity, the right opportunities will follow.
What are the biggest challenges or opportunities in your field right now?
The writing and creative industries are evolving quickly with the rise of AI. While technology can streamline certain tasks, I believe writers must stay hands-on and preserve the human touch. Our creativity, intuition, and ability to connect emotionally with readers are what make writing truly powerful.
What values are most important to you in your work and personal life?
I deeply value activities that nurture both my personal and professional well-being. Gardening, birdwatching, and what I affectionately call my “grandma hobbies” bring me peace and longevity. I also find immense joy in expressing myself through belly dancing performances in Culver City—turning my passions into a living has been one of the most fulfilling parts of my journey.
Locations
Phalaropus Productions
Culver City, CA 90232