Lisa Evelyn George
Lisa Steele George is a Personal Life Coach and Book Coach specializing in guiding her clients throught major life transitions, personal growth, and healing. As the founder and CEO of MyHeartIsFree.com, she combines her expertise in neuroscience-informed coaching, spiritual study, and practical wellness guidance to help clients navigate life crises while translating their experiences into published works. Lisa has successfully guided clients from book conception to publication, with some works achieving international recognition and bestseller status within days of release. With a 31-year background in IT and corporate leadership, Lisa transitioned to coaching and publishing, bringing a unique blend of strategic thinking, client-centered support, and creative mentorship. She leverages her certifications, including Miracle-Minded Coaching and National Wellness, alongside her five-time best-selling author experience, to empower clients to reclaim their voices, tell their stories, and turn personal transformation into meaningful impact. Lisa’s professional philosophy centers on servant leadership, authenticity, and hope. She is deeply committed to helping clients build resilience, navigate health or life stressors, and create a legacy through writing. In addition to her coaching practice, she has served as Admissions Director at the Difference Press publishing, contributing to one of the fastest-growing coaching and publishing organizations in the U.S., and remains an active advocate for women’s empowerment, wellness, and self-expression.
• University of Michigan
• Michigan State University
• National Wellness
• The Humane Society of the United States
• Leader Dogs for the Blind
What do you attribute your success to?
I attribute my success to years of preparation and study, along with certifications and training, combined with my lived experience as a heart attack survivor. I also take a service-oriented approach, which naturally helps build trust and generates strong word-of-mouth referrals.
What advice would you give to young women entering your industry?
I would tell young women to embrace change—careers and identities can, and often should, evolve over time. You don’t have to stay in one role for life; pivoting is not only possible but valuable. Use the experience and wisdom you’ve already built to create meaningful work in each new phase of your life.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge right now is the lack of awareness and persistent stigma around women’s heart disease—many women normalize or dismiss their symptoms. The opportunity lies in expanding public education on women’s heart health and integrating neuroscience and holistic wellness approaches into recovery and coaching.
What values are most important to you in your work and personal life?
The values most important to me are approaching my work with a servant’s heart, honoring faith, energy, and interconnectedness, and fostering honesty, hope, and empowerment for women.