Lisa A. Masino
Lisa Masino is a multifaceted entrepreneur whose career blends business acumen, creativity, and service. With more than five years of experience as an independent entrepreneur, Lisa has built a path defined by resilience and self-direction. She pursued an Associate of Applied Science in Business Management at Madison Area Technical College but paused her studies to decide whether to shift her educational focus. She is a licensed esthetician and a specialty baker, reflecting her passion for hands-on work and customer-centered service.
Her professional background spans direct service roles and independent ventures, all rooted in a commitment to quality, care, and continuous learning. These experiences have shaped her aspiration to grow as a small business owner while balancing creativity with practical management skills. Lisa is also an accomplished singer and songwriter, achieving a major personal milestone when she wrote and published her own song in 2023. This accomplishment highlights her artistic drive and willingness to put her voice into the world.
Whether in business, beauty, baking, or music, Lisa brings dedication, versatility, and heart to everything she pursues—making her journey a testament to the power of combining discipline with creative passion.
• Licensed Esthetician
• Madison Area Technical College- A.A.S.
• Dean's List Student
What do you attribute your success to?
I attribute my success to believing in myself as well as my desire to help others and my genuine love for baking—especially the joy of perfecting cakes and creating something meaningful for people.
What’s the best career advice you’ve ever received?
If you do something you love and are passionate about it, then it won’t be work.
What advice would you give to young women entering your industry?
Have confidence in yourself and your ability and always believe in your vision.
What are the biggest challenges or opportunities in your field right now?
I would say the rising cost of supplies can be challenging. The biggest opportunity as I see it is that no matter how many people are doing a cake business, everyone’s work is unique just as people are so there will never be a time when your work isn’t valuable.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are honesty, respect, commitment, and my dedication to family and my commitment to doing things with care, pride, and a strong attention to detail by putting my heart into my creativity.
