Morgan Mason, Senior Account Manager on Influential Women

Influential Woman · Media

Morgan Mason

Senior Account Manager, SiriusXM

Cranford, NJ

2Awards received

Certifications · Degrees · Memberships

Degree Drew University Degree Economics Degree 2017

Her Story

About Morgan

I've been in the media industry for about eight years now, starting as a sales assistant at iHeartRadio in 2018 on the Total Traffic and Weather Network. I'll be honest, I was horrible at my first job. Coming out of college with a chip on your shoulder, I had never been more humbled in my entire life. I worked with some really big industry people, and my mentor Maureen Fitzgerald put me through the wringer. There were times where I was crying, but she didn't give up on me, and I completely turned a corner and became super good at my job. During COVID, I left and picked up two contracted positions back-to-back at Audible in strategic content partnerships, doing content acquisition. It was a big pivot from advertising, and I loved it. But I needed something with benefits and more consistency since my husband and I were moving in together, so I interviewed twice at SiriusXM and landed on the streaming digital ads side. Now I'm a Senior Account Manager working as a strategy advisor on major financial services accounts like Capital One, Wells Fargo, USAA, and American Express, which are all multi-million dollar spenders. A typical day for me involves checking campaign performance over coffee, connecting with my sales partners multiple times a day, responding to RFPs, and sometimes developing really cool creative solutions like in-app trivia quizzes with client branding. Every day's different, which keeps me super engaged and works different parts of my brain. One of my biggest achievements was when I pitched the idea for Tinks' Rich Mom Walk sponsorship to Capital One for Women's History Month. I was just a junior AM at the time, but I thought her message about rich mom energy would tie really well with Capital One. They kept it on the docket, and the next year they launched it for $500,000 of sponsorship, and it sold four times over, making $2 million. I wasn't getting paid for it or commissioned on it, but it was incredibly validating to see something from my brain come to fruition. The last two years have been quite crazy on a personal level. I had a baby in January 2025, and I lost my husband unexpectedly in July when he was only in his thirties. I'm doing the damn thing as a single mother now. SiriusXM has been incredible to me. When my husband passed, he was in between jobs and didn't have loss of coverage, so I was facing $2 million in medical bills from his airlift and hospital care. They retroactively covered him for me so I didn't have to pay it. I had no leave left because I'd just come back from maternity leave two weeks before, and they supported me through everything. My coworker Kate, who officiated my wedding, set up a GoFundMe for my son that raised a ridiculous amount of money. I have a very good reputation there because I'm a hard worker, I take accountability, and I genuinely enjoy what I do. I'm also on an AI task force at SiriusXM, working on how we're going to implement AI into our role to streamline processes, and I was just a judge on a competition for who comes up with the best prompt or agent for our work. I'm on the board for how we're going to integrate AI into account management.

Her Interview

Ten minutes with Morgan

01What do you attribute your success to?

You know, I think that had you asked me before all this, that might be a self-indulging answer. I would have said someone like my mom or Maureen. But I'm gonna give myself some props here, and I'm gonna say I owe it to myself. I think that before this, I probably would have given a cookie-cutter answer, but I'm really proud of the things that I've accomplished, and I'm proud of the life that I'm building for my son, and that alone is... he's my biggest motivator. It's crazy what you can accomplish when you're not given a choice, right? I think a lot of my work ethic comes from my mom, who was a working mother. Growing up, it was always weird when you're younger that everyone has their mom around, but now that sacrifice I felt really, especially now as a single mother. She really stressed having her own independence, and she gave everything to us but still chose herself and was disciplined, kept her job even if she didn't need to, because she understood the importance of having her own independence across the board, not even just financially. Both my sister and I are very, very hard workers, and I think that's why a lot of people say they like us. We're just very motivating and we want the best for everybody.

02What’s the best career advice you’ve ever received?

100% the juggling the glass versus the rubber balls type thing. I was telling my mentor Maureen recently that I feel like I'm failing at everything I do, I feel like I'm half-assing everything I do. And she's like, Morgan, that feeling will never go away, which was incredibly validating in that moment. But then she was like, think about it like you're juggling. You have glass balls and you have rubber ones. Your main goal is to identify which ones are glass that you can't drop, and which ones you can, and it will still be okay. That completely shifted my framework of how I was approaching life and giving myself a little bit of grace. It really was just what I needed to hear in that moment, and it was great. That changed my outlook on life in five seconds.

03What advice would you give to young women entering your industry?

I would say the majority of the way that I've got jobs, whether it was iHeart, Audible, or SiriusXM, has been through connections. When I started at iHeart, I had a friend who I went to middle school with who I hadn't talked to, but we had known each other since 3rd grade. I applied to a job and reached out to him, and he connected me. People will say it's all about who you know, and I think that part of that is true, but I also think it's about how you show up to other people. I think nowadays, the idea of authenticity and kindness has been on the back burner. The connections that you make, it's not just going to industry events and checking the box or phoning it in or just showing up because your manager told you to. I think that showing up with kindness and being engaged and open, and take that damn chip off your shoulder. Humility, I guess, is the right way to say it. Being humble and kind. Sometimes having the coolest thing at an industry event or wearing the coolest clothes or whatever doesn't really make up for authenticity and being yourself. That's the most important thing, and I think that nowadays people are craving that more than ever. If you can show up as yourself with your own authentic ideas and something, and be able to disagree in a good way, and having that... I read a book called Radical Candor for Maureen that was really helpful. That's honestly the best advice I could give, is just being humble and being kind and being receptive to what people are telling you, because people do want to help you.

04What are the biggest challenges or opportunities in your field right now?

I would say career growth and career path is definitely the biggest challenge. I think that nowadays, if you're trying to make more money in my industry, really the only thing you can do is jump jobs. I don't want to do that, obviously, at SiriusXM. The people are incredible, and what they have done for me has been incredible. When my husband passed, they retroactively covered him on our health insurance so I didn't have to pay $2 million in medical bills. They supported me when I had no leave left because I'd just come back from maternity leave. My coworker Kate set up a GoFundMe for my son that raised a ridiculous amount of money. I think that's why I have a very good reputation there, because I'm a hard worker, I take accountability, I genuinely enjoy what I do, and obviously that paid off because there are people that want to help you when you're buying in. But the biggest thing is having to jump to a different company to make more money, and that's a current challenge I'm facing because I don't want to do that.

05What values are most important to you in your work and personal life?

I think that accountability is a big one for me. My biggest thing is that even if I had no idea I did something wrong, even if I messed up, instead of going in and being defensive, I am always, whether it's a best friend, a parent, a co-worker, a project, someone who's above me or below me in the industry or in the workplace, I'm always the first person to take accountability for something. If I hurt someone's feelings and I didn't know, I would never obviously intentionally hurt someone, but if I hurt someone's feelings, I would genuinely take accountability for that and be genuinely sorry. I think a lot of times people lack a lot of accountability out of fear because of a competitive marketplace, but I think that, again, going back to authenticity and just a refresh of how you're showing up in front of your manager, don't fight it, be humble, take accountability where you should. Accountability is probably the biggest moral, and just honesty.

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