Ms. Joli McTerrell, Creative Director on Influential Women

Influential Woman · Higher Education, Creative Direction and Arts

Ms. Joli McTerrell

Creative Director, Her Roots Inc

Baltimore, MD 21217

Certifications · Degrees · Memberships

Degree Journalism Degree Member Women in the Arts

Her Story

About Ms. Joli

My career has been shaped by two passions - education and storytelling. I spent 17 years in higher education, driven by the belief that everyone deserves a quality education and a path to college. I came from a private school background where quality education was at my fingertips, but when I got to college in Philadelphia, I realized that not everyone has that guarantee. I got my journalism degree because I wanted to tell the stories of people who don't have a voice, not just write about entertainment. I went into higher ed to mentor, support, and advocate for students of all different walks of life, helping them see themselves differently and have a goal and a plan. During the pandemic, I made a major pivot. Higher ed felt like fight or flight, and I knew I had this journalism degree I was proud of but hadn't fully utilized. I became my own creative director and producer, and I decided I wanted to be around people who love art. I got proactive, made connections with artists and organizations, and became a creative director for a new budding arts organization. We represented artists, put on exhibitions, and I got to write for artists and do interviews online. I became an international curator and worked with Women in the Arts out of the UK, which was a wonderful connection. One of my proudest projects was the 'I Am Women' exhibition, which came from a place of me not even feeling like a woman yet - I was a mother, a sister, someone's partner, but I hadn't claimed my own identity. I gathered many women together and we created something really empowering. I wanted life to feel more colorful, with more than just the three main colors of school, students, and me as a Black woman. I needed primary colors, pastels, watercolors, clay - I needed art. Now I'm focused on removing the boundaries that exist for me as a Black woman without a fine arts degree but with a love for storytelling and visual storytelling.

Her Interview

Ten minutes with Ms. Joli

01What do you attribute your success to?

I am most proud of coming out of the darkness that I had at one point. My life personally felt very sad, and I was wondering if something was ever going to change and shift for me. I was trying to get away from a partner, I had daughters, and I just thought I need to love me more. That was the pivot - I need more love for myself. I started to surround myself with more things and more people to love, and more people that love each other and who could love me. I was searching for love in even industry, not just at home behind closed doors, but out loud in the world. I smiled more, I took more risks, I traveled more, and I did it alone because I needed to. That saved my life. That really put me on an entirely different path. Now I feel like I got wings and I can go anywhere I want. A part of me was like, hey, now, you know, what's ever stopping you besides a really good travel plan and a couple of connections across this country? What is stopping you?

02What advice would you give to young women entering your industry?

Take all the rage inside of you and make it beautiful. Turn it into beautiful work so people can see you bloom. Take all the rage, the difficult things, take it all and push it out into the world in a beautiful way. Take all the stuff, the things that make you itch a little bit, the things that you haven't quite said yet to the world, and turn it into something beautiful. Keep doing it, and doing it as often as you can. Tell your story that way. For example, my 'I Am Women' exhibition had a lot to do with me not even feeling like a woman. I was a mother, a sister, somebody's partner, but I didn't think I was a woman yet. When I made it, it was me saying to myself, I am a woman, and I'm women - I'm the story of many women. I got together with many women and we did it, and they trusted me to put them in front of a camera, in front of a video, and share just a little bit about them and the courage to be a woman. That was really, really empowering.

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