Natalie Bland

I am a rare disease specialist representative at BioCryst, covering 90% of the state of Georgia with a focus on an ultra-rare disease called hereditary angioedema. I've been in this space for a little over a year and a half, and I've been in the pharmaceutical industry for more than 20 years. My husband and I are co-owners of CrossFit DGA, and I am very passionate about helping people live healthier lives, both professionally and personally. I have certain physicians that I call on, and I bring value by way of my conversations with the providers and the nurses about my product. I have to be very fair and balanced about my products, the safety, the efficacy, and so forth. I have to bring value through conversations and create trust and credibility because these physicians and providers are having to make a choice to use a product for ultra-rare disease. I've spent 2 decades in healthcare helping patients and providers navigate complex medical conditions. Along the way, I've learned that success isn't about having a perfect plan, it's about being willing to adapt and learn and keep moving forward. As a female, I've learned that influence isn't about titles, it's about showing up consistently and serving others. Outside of my career, my husband and I built this fitness community through CrossFit DGA, and what started as a gym has become a place where people find confidence and friendship and support.