Her Story
About Patricia
I grew up in Brazil where I went to UEG, one of the best design schools there, and worked as a designer for J. Walter Thompson and McCann Erickson. After moving to the United States, I had to start over and eventually transitioned from traditional design to tech work about 13 years ago. I've worked for Princess Cruises on airplane booking systems for the entire Carnival umbrella of companies, then at AAA partnering with the Australian company Intellimatics on telematics and car connectivity software. I did UX research for Lamps Plus before joining Kaiser Permanente 8 years ago. For the past 5 years, I've been deeply involved in chatbots and AI work at Kaiser. I design the complete user experience for multiple AI projects including an AI search tool for the Clinical Library that doctors use to research patient care, a B2B chatbot for brokers selecting healthcare for their companies, and Hello KP, a chatbot for the main kp.org site starting with pharmacy questions and scaling to benefits and other areas. I also worked on live chat with doctors. My work involves designing interactions and flows, understanding what users need, and collaborating with development teams to release features in phases. What makes Kaiser unique is that we're an integrated system providing both insurance and care, so our website serves as the primary place where members interact for everything from scheduling appointments to messaging doctors to accessing test results.
Her Interview
Ten minutes with Patricia
01What do you attribute your success to?
I'm very determined, and I think I'm resilient. There have been a lot of ups and downs that I just said, okay, this is just one bump in the road, you know what I mean? I don't let setbacks stop me. I keep pushing forward and stay focused on my goals, even when things get difficult.
02What’s the best career advice you’ve ever received?
When I was changing careers to tech, I had a mentor who was very supportive and told me to just believe in myself and throw myself out there and do the work. That was really inspiring to me and helped me make that transformative swap to a new field. I also think about what David Bowie used to say about going into the water where you can only slightly touch the floor - that's the best place to be. It's not comfortable, but it's challenging you and makes you grow. So I try to always be in a place where I'm not very comfortable because I'm pushing myself.
03What advice would you give to young women entering your industry?
Don't be afraid to just go ahead and do it - throw yourself out there. Right now the market is a little tough, but if it's hard to get in, do some volunteer work. There are a lot of good organizations out there. My husband did volunteer work for an organization that connected homeless kids to families that wanted to foster kids, and it was really interesting work. There's always something you can do in this area that can give you experience and actually help someone in the process. So I would say to persevere and try to do some volunteer work while you study the industry. I think that would be good.
04What are the biggest challenges or opportunities in your field right now?
AI is definitely the biggest area of opportunity right now. It's going so fast. I was lucky to start working on this 5 or 6 years ago, actually before ChatGPT or any of those LLMs. I was already working on chatbots, but it was all based on decision trees and guided flows where we knew what to say if the user asked one question or another. When AI and these big LLMs started to show up, we completely changed the experience to be based on an LLM. That changes everything because now it's probabilistic, not deterministic anymore, and we have to account for that. We also have to create guardrails for the whole experience because, since we are a healthcare company, it's very important that we are trustworthy. We can't just have AI respond and maybe give a response that is not accurate. We have to guide users to say there are certain kinds of questions we don't answer, like questions related to care specifically. Those should be answered by a physician. But anything related to the insurance part, appointments, pharmacy, scheduling drug delivery - anything around the care, we can help with everything. It's very important that we make sure the user is not using the AI under our name to give them health advice.
05What values are most important to you in your work and personal life?
I think being consistent is very important, and taking some risks. Don't be afraid to look a little dumb sometimes when you're new in an area, because that's the only way to learn. You have to let go of the ego part in order to explore new things and not feel embarrassed by them. That's a good way to go forward in life in general, not only at work. Being curious is important too. And obviously being a good person - being collaborative and sharing your knowledge with others. When you're in that position of uncertainty or being uncomfortable, you have to train yourself to be okay with it and look forward to it, not try to avoid it. You have to reframe those feelings.
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